Smoke Signals addresses society’s perception of the individual, dilution of culture, and subsequent stereotyping, as well as the reactionary response to such trivialization and pigeonholing. The typical perception of Native Americans differs from person to person, but the prevailing viewpoints are comprised of either spiritual, earth loving, peaceful people or alcoholic, stoic, depressed denizens. The film presents us at its very start with examples of these two stereotypes, the former channeled through Thomas Builds-the-Fire’s grandmother and the latter via Victor Joseph’s father, Arnold. The film counters these stereotypes with Victor Joseph and Thomas Builds-the-Fire themselves, as they are not one dimensional characters, but convey feelings of pride, introspection, and dissatisfaction with the world around them.
Though they may be multifaceted characters, it is stressed that we only know this because the viewer is granted insight into their lives and not simply a mere glance at them. Those they encounter, on the other hand, often cannot see past their long, flowing locks and their grim, determined faces, forsaking them as troubled and inferior. Thomas Builds-the-Fire begins the film as a cheerful, innocent face that acts as a foil to the bleak, hardened Victor Joseph. When the pair encounter a former Olympian who describes not being able to perform in the Olympics due to President Carter’s boycott of the games. Thomas Builds-the-Fire says to her “You gymnasts got a lot in common with us Indians”, which she halfheartedly agrees with, but Victor Joseph insults her by saying that her plight is in no way comparable to the trials and tribulations that his people had endured over the centuries. Moments later, the pair’s seats are taken by two cantankerous old coots who, when asked to move to different seats, respond with indifference and thinly veiled disgust at the small request. The pair then move to a different seat and discuss how they must dress in an abrasive manner, have their hair flow long and braidless as a testament to their Indian heritage, and appear stoic and agitated towards others in order to appear warrior like and aggressive. This mask must be put on to fool those around them into thinking that they are not mere people, but something more, something barbaric. Their culture and existence has been continuously trampled upon and usurped. What land they had was taken and, in a forced act of apology, given back to them in small, controlled areas. This can never be undone. Though Victor Joseph and Thomas Builds-the-Fire may be intelligent, thoughtful, caring beings, these qualities are never seen by those around them, they are only dumb drunks or hippies. This idea of stereotyping pervades American society and hurts all those affected by it because it is a dumbing down and simplifying of a wide array of ideals, cultural traditions, and behaviors into meaningless garbage, into a perverted caricature. It does not require much critical thinking to understand why a culture would respond with vehemence and disgust towards this ignorance; hate the sin and the sinner.