class Nike Kaepernick ad

READING QUESTIONS — WRITTEN RESPONSES REQUIRED — no longer than one page

  1. What’s the story told by these videos and readings on the Nike Kaepernick ad?  What are the forces at play?  Your thoughts?
  2. What’s the relationship between this story and the story about structural racism told by Michelle Alexander that she calls “The New Jim Crow”?

READINGS

  1. Nike Published on Sep 5, 2018

https://www.youtube.com/watch?time_continue=1&v=Fq2CvmgoO7I

  1. Martin Pengelly.  Nike sales surge 31% in days after Colin Kaepernick ad unveiled. Guardian, September 8. 2018.
  1. The impact of Nike’s Colin Kaepernick “Just Do It” ad.  CBS News Published on Sep 4, 2018

  1. Jame Coaston. Nike has made billions selling rebellion to young people. Vox, September 6, 2018.
  1. Who benefits more for ad: Colin Kaepernick or Nike?  ESPN Published Sep 7, 2018

  1. View Michelle Alexander and the New Jim Crow, Democracy Now interview.              Do written response for reading questions posted for this interview.

Writing formatting guidelines: Written assignments should single-spaced & typed in Times New Roman or Arial (size 12 font) with 1-inch margins all around. Remember to proofread.  First page should have a heading (single-spaced) at top of page that includes name, date, and title of assignment.