Our new Mintel Trends subscription provides a database of reports on shifts in consumer behavior across industries, demographics and themes. It’s available to UMass Amherst students, librarians, and faculty only through an individual account which must be set up using a UMass email address. You can browse through reports by industry, demographic or theme, or you can search by keyword.
If you have questions about using this resource, contact Mike Davis, Business Reference Librarian, at 545-6822.
