The overly protectionist attitude of lawyers towards certain high-profile trademarks, copyrights, and patents, has become legendary among fans and scholars.  The attitude is particularly prevalent in sports.  The Olympics took it the US Supreme Court.  The World Cup has issued many a “takedown notice”.

The NFL and the Superbowl are not immune, and we intellectual property geeks got a good laugh out of this smirking S—-b— commercial.

http://www.techdirt.com/articles/20130131/12204721842/one-funniest-sr-bl-ads-youll-see-this-year-makes-fun-nfl-trademarks.shtml