Evan Spiegel, Bobby Murphy, and Reggie Brown are their names. The co-founders of the popular smartphone app called Snapchat. Spiegel and Murphy are now worth about $4 billion each. While attending Stanford University, the college students thought, I wish the pictures I was sending to girls would disappear after I send them. They then had an epiphany: we should create an app that does this!
When it originally launched, its name was Picaboo and had about 127 followers within the first 3 months. Drama emerged between the 3 co-founders with Brown on one side and Murphy and Spiegel on the other eventually kicking Brown out and leaving him with nothing.
Later on, in the fall of 2011 Spiegel and Murphy knew the name needed to be changed and that is when the name Snapchat popped into their minds! Within a year, and mainly by word of mouth, Snapchat now had about 100,000 users. At this point, Murphy has graduated by Spiegel was still in college. Once they had an investment from Lightspeed Venture Partners, Spiegel dropped out of Stanford weeks before graduating.
Around Christmas time of 2012, Mark Zuckerberg, the creator of Facebook, was launching a new feature on Facebook called, Poke, which only gave more spotlight to Snapchat and it was soon forgotten about. No wonder, I have never even heard of this version of Poke on Facebook. This only made Spiegel and Murphy more well known and richer after that small obstacle, so many people were signing up to use Snapchat!
Zuckerberg offered to buy out Snapchat for $3 billion and it backfired when Spiegel and Murphy refused the offer. Overtime, big brands are taking interest in Snapchat and being featured on its Discovery section on the app where various news sources are being advertised. Which bring us to today. Murphy and Spiegel have reached a market in which no one has ever touched before. They are both, separately, worth about $4 billion. Many want to invest thousands and this company and the power structure of Snapchat will continuously grow into a social media empire.
https://www.youtube.com/watch?v=cNmGfVHRmVg