Cows grazing in pasture at sunrise.
Aliza Majewski—Pre-veterinary Science
Ayana LaSalle—Sustainable Food and Farming
Rachel Foley—Animal Science
When Betty Jo learned that she needed to choose between veganism and her health, she made the only sensible decision—she began eating meat. Betty Jo was a vegan for 14 years, however, deficiencies in her diet developed that could only be overcome through the consumption of meat. She called the Whisnant family, a local farm she found online, in hopes of purchasing a cow for herself. Thus began a waterfall of events that would change the Whisnant family forever. With Betty Jo’s call, the Whisnant’s realized there was a growing consumer demand for beef that is raised humanely, healthily, and outside of factory farms and that they could easily revamp their farm to meet this demand. With proper marketing and management, pasture-raised cattle would allow them to have the successful future farm they desired. In their current financial state, there was not enough demand and income to keep the family working at the farm, but grass-fed beef would change that. This realization was the turning point, the future that could support the entire family. The Whisnant family knew then, as did Betty Jo, that grass-fed beef was better for the animal, the consumer, and the environment. Betty Jo was vehement that, if she was going to eat meat again, it would only be the best, not only for herself but also for the animals and the planet. And so began the family company: American Grassfed Beef. (Whisnant, M. & Whisnant, P., n.d.) Continue Reading
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