“Don’t be evil” is one of Google’s mottos that helps create this kind of blind faith from it’s users. Vaidhyanathan believes that the use of this slogan makes Google’s users too comfortable and dependent on Google, believing that it could do no wrong. The slogan “distracts us from carefully examining the effects of Google’s presents in our lives” (Vaidhyanathan, 8). So in Vaidhyanathan’s text he believes this motto to be distracting users from the danger and possible bad things that Google present or represent.
Ironically I googled “Don’t be evil” and found a Google page describing it’s ten most important policies, and number six is “You can make money without doing evil.” The description of this is basically how they take in revenue from advertisement companies who can pay Google to promote their ads on Google’s web pages. For this policy Google has also outlined three major principles to make sure that they are following the “Don’t be evil.” The three principles quickly described are: they must be relevant, Google sees relevant ads as possibly useful to the searcher; they don’t want flashy advertising such as obnoxious pop-up ads and instead just use text ads, which they also find relevant and most likely to be clicked on; and lastly their advertising is always clearly stated as a “Sponsored link” and the ads do not question their integrity or the integrity of the results. To see more of their policies the link to the page will be below, but that is how they describe “Don’t be evil.”