Public-purpose media is the idea that one creates something for the audience and contributes to society. In regards to the web series, creators hope viewers can find themselves in their series and discuss certain circumstances like issues with sexuality and race. Many creators who follow the idea of public-purpose media purposefully discuss complex social issues that major networks don’t address so the viewer can have something to relate to. An example of a company that is inspired by the idea of public-purpose media is the Public Internet Channel (www.pic.tv). In their “About” section, they describe their content as “videos and tools to help you live a better life”.  Public-purpose media is a shift in the way we view television, and we can only hope that this trend will continue to grow.

Christine Acham, “Blacks in the Future: Braving the Frontier of the Web Series” in Watching While Black: Centering the Television of Black Audiences

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