“Anonymization” comes from the promise that Google only retains personal information for eighteen months after cataloging it. However, this process of “Anonymization” is ineffective, as it only eliminates a few digits of the IP Address and in many cases the information of a person’s identity is retained by the cookies left by the website.

This “Anonymization”, a proposed method of keeping the user’s identity and internet habits private, operates under the auspices of being a surefire method of maintaining user’s privacy. Yet this supposedly effective method does not completely erase the archived data left by users. This shows the dichotomy between the user’s perceived illusion of anonymity versus the actuality of Google’s privacy policy. This highlights the basic discrepancy between the perception of Google’s supposed value of privacy and the actual implementation of protecting it. It shows how many users do not wholly understand the misleading nature of Google’s privacy policies.