Samantha McGarry
Digital Reflection
Thank goodness for Platforms
When discussing Platforms in class and going over the readings, a few questions came to mind. The idea that platforms are not just needed in our lives, but are essential. It is amazing to think only ten years ago platforms were not as important as they are today. Platforms have become irreplaceable and a consistent aspect in everyday life. The “gang of four” Facebook, Amazon, Apple, and Google, prove that there is more than just a need for platforms. For example, when I log onto my computer I automatically check my Facebook. I set alarms on my phone throughout the day because I know I will not be walking around without my smartphone. If I need to order any sort of object from a book to a phone case I know I can depend on Amazon to give me the best prices and reliable service. And Google runs my life. See? These platforms are not just a casual thing, but elements that are noticeably dependent on.
A point we discussed in class was Amazon. Amazon is probably my favorite platform. It brings ease to my mind when I know if I need a book I can grab it for pretty cheap. I know exactly where to turn when I need a phone case. I never have to worry about receiving a bad product because I trust Amazon. I know Amazon. However, we discussed a topic about this platform that I found interesting.
The discussion was the comments on Amazon about certain products. I thought to myself, wow I never really check those. Another student in class said she checks multiple platforms, Youtube, Facebook, Google etc. about the product before purchasing the item. That to me was so smart. Why have I always put so much trust in Amazon? Where did this trust start? Is it really Amazon I trust or platforms in general? “
“Every successful technology platform has had a thick application catalog around it. You can even go back to the 1980s when IBM introduced minicomputers such as the AS/400. In the end, though, customers always buy applications, not bas technology. This has not changed. Compared to thirty years ago, the difference today is twofold. First, Appstore’s and ecosystems are being fueled by entire communities consisting of hundreds of thousands of mom and pop stores and entrepreneurs. Second, apps today are priced to sell billions of copies via high-speed downloads. The sheer scare is unprecedented” (27).
I believe this quote from “The Age of the Platform” tells it all. It explains why I am so trusting in platforms. Platforms have never failed society and if they have it has not really been told. In my world, platforms are never ending. Platforms are always there and will always be there. My Facebook will be running for as long as Facebook stands. I can always rely on Google to be available to me. Amazon and Apple are not going anywhere. I truly believe, the day platforms do not exist will be the day the internet crashes and the world goes back to being cavemen/women.