Viral Videos – (Awaiting updating but you can’t steal our term!)

Constrained – “Video’s viral propagation ‘s vectors are constrained by the lattice of power materialized in available technologies – not only technologies of media but also more broadly technologies of law, commerce, and desire. As long as the infrastructure of video hosting remains prohibitively expensive, not to mention legally delicate, grassroots producers who wish to participate in the culture of streaming depend on commercial social media sites for distribution. YouTube and similar ventures face greater risks for hosting illegal content than for refusing to host content that is legal; they have every incentive to reduce these risks by complying with the industry’s demand. This results in a lack of recourse for users. For example YouTube is implementing automated filtering to flag potential copyright infringement and it cites vague violations of terms of service to unilaterally suspend content that appropriates propriety material.”
“the compromises and constraints that structure the relationship between the media industry and fans are thus undergoing continual negotiation”

Google AdSense: “Google makes money from the views of these ads and partners can then earn a percentage via a Google Adsense account.” The money received varies, partners are give more than 50% of the revenue, the whole of it depends on a multitude of factors.

Monetization: The money incentive to making YouTube videos. It is interesting to look at the various texts some of which praise the monetization concept and others which demonize it. “ as with any creative endeavor, the harder you work, the more optimized your videos are, the greater you are at marketing and collaboration (and the hundreds of other little skills and synchronicities that go into make a project work for you), the more likely you’ll be able to generate an income.”