What is are “Invisible Audiences”?

Invisible Audiences: Digital objects are double articulations, created for a particular audience but with the knowledge that they can and will spread to an unknowable audience wherever the Internet is available. In other words, though content can be created for a specific viewership or people, it may spread to these invisible audiences wherever it can be viewed on the web.

Citation: Sean Rintel. “Crisis Memes: The Importance of Templatability to Internet Culture and Freedom of Expression”.