Tag Archives: #platforms #thegangoffour #platformshoes? #Google #Facebook #Amazon #Apple

All Good Things Must End

Untitled     Over the course of this semester we learned a lot about media and how it impacts us. New media is especially important within our generation, because we are so connected to it in our daily lives. The way we socialize with each other, share and receive information is so fast pace.  It is constantly changing, so it becomes important to step back and look at the factors at play and also look at who, and what, is behind all the media we engage in daily.  We have discussed memes, a popular component of social media and Mashups videos complied together to make fun of, or recreate shows or ideas and the meaning behind them. We have spoken about Google, and the many privacy issues involved. We use Google drive and when placing information like addresses or phone numbers there is an automatic component. We have spoken about Facebook’s presence of taking our information and selling us to advertisers, as well as Youtube’s impact and how one can make money for views. Amazon has also been a big topic of conversation considering their deal with Umass students and text books, and what role that will play in our lives, the students. Platforms and how the big 4 uses them to connect to people was covered, as well as neoliberalism and its power lying in corporations vs. the people.  Web series were discussed and the role of television becoming less prominent.

Out of all the topics covered I was the most connected to video game representation as far as gender and race went, due to my involvement in the video game group. I went from knowing nothing about the video game world, to acknowledging that it is made up of all kinds of people who come together to engage in something they love.  The world knows of a stereotype surrounding people who play video games, but that is only a portion of people who are gamers. Anyone can be a gamer, and it was important to realize that different people deserve their versions of representations in the games they spend money on to play.  It was also interesting to learn about independent game developers and how they essentially hold the future within diverse games. They hold the key to change, and those are the people we need to look for to invest in, as far as buying games. I never realized video games could be a part of new media, especially because I knew nothing about games, and also when compared to Facebook and Amazon. I am glad I was a part of this particular group because, it was one of the topics I was so lost in and I gained a lot from researching and hearing interviews from gaming professionals.

 

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Thank goodness for Platforms

Samantha McGarry

Digital Reflection

Thank goodness for Platforms

When discussing Platforms in class and going over the readings, a few questions came to mind. The idea that platforms are not just needed in our lives, but are essential. It is amazing to think only ten years ago platforms were not as important as they are today. Platforms have become irreplaceable and a consistent aspect in everyday life. The “gang of four” Facebook, Amazon, Apple, and Google, prove that there is more than just a need for platforms. For example, when I log onto my computer I automatically check my Facebook. I set alarms on my phone throughout the day because I know I will not be walking around without my smartphone. If I need to order any sort of object from a book to a phone case I know I can depend on Amazon to give me the best prices and reliable service. And Google runs my life. See? These platforms are not just a casual thing, but elements that are noticeably dependent on.

A point we discussed in class was Amazon. Amazon is probably my favorite platform. It brings ease to my mind when I know if I need a book I can grab it for pretty cheap. I know exactly where to turn when I need a phone case. I never have to worry about receiving a bad product because I trust Amazon. I know Amazon. However, we discussed a topic about this platform that I found interesting.

The discussion was the comments on Amazon about certain products. I thought to myself, wow I never really check those. Another student in class said she checks multiple platforms, Youtube, Facebook, Google etc. about the product before purchasing the item. That to me was so smart. Why have I always put so much trust in Amazon? Where did this trust start? Is it really Amazon I trust or platforms in general? “

“Every successful technology platform has had a thick application catalog around it. You can even go back to the 1980s when IBM introduced minicomputers such as the AS/400. In the end, though, customers always buy applications, not bas technology. This has not changed. Compared to thirty years ago, the difference today is twofold. First, Appstore’s and ecosystems are being fueled by entire communities consisting of hundreds of thousands of mom and pop stores and entrepreneurs. Second, apps today are priced to sell billions of copies via high-speed downloads. The sheer scare is unprecedented” (27). 

I believe this quote from “The Age of the Platform” tells it all. It explains why I am so trusting in platforms. Platforms have never failed society and if they have it has not really been told. In my world, platforms are never ending. Platforms are always there and will always be there. My Facebook will be running for as long as Facebook stands. I can always rely on Google to be available to me. Amazon and Apple are not going anywhere. I truly believe, the day platforms do not exist will be the day the internet crashes and the world goes back to being cavemen/women.