Tag Archives: web series

Why Web Series Matter

images-4Up until about a month ago I had never considered the actual definition of a web series. Wikipedia defines it simply as, “a series of scripted videos, generally in episodic form.” I thought that I had a pretty good working knowledge of why someone would decide to produce or star in a web series as opposed to entering the television industry. Of course looking back on my initial assumptions, they were all fairly ignorant.

I believed that writers, producers, actors, etc. involved themselves in these projects because they could not make it in Hollywood or did not want to commit to larger endeavors. Even on the most basic level, I was very wrong. A web series takes a lot of time and commitment to be involved in. Also, as I learned from The Meme Team’s presentation, actors and actresses actually go through auditions in order to land a role on web series just as they would for any TV show or movie.

Most importantly, I was overlooking the actual motivation of these creators and contributors because I failed to consider the content that they are ultimately generating. Most web series use their platform to display and acknowledge groups of people who are overlooked on prime time. Beyond acknowledgement, these webisodes usually act in an effort to erase false stereotypes that regular programming may unfairly perpetuate.

The picture shown at the top of this post is of Issa Rae who stars on “The Mis-Adventures of Awkward Black Girl” as the main character, J. The web series revolves around J’s comically frustrating everyday interactions. Blacks are largely underrepresented in television shows, especially in relation to main characters. Sure, there is BET (Black Entertainment Television) but it nowhere near fills the void. By making “Awkward Black Girl” a web series, there was no need to negotiate the content with a network. Instead, it can be played through YouTube and portrayed exactly as how the creators envisioned it.

Another great web series, “The Guild,” follows a group of gamers who interact through their webcams and an online game. In mainstream media, gamers are portrayed as younger in age, predominately male, as well as white and nerdy. The characters in these webisodes vary in age, race, and gender. The character at the forefront, who is also the writer and creator, is a female in her mid-thirties. Some of her fellow players include a mother who I would not describe as nerdy, an older male, and a younger male who is, shockingly, not white. This dynamic more accurately depicts the actual diversity of the gaming world than most mainstream portrayals.

Clearly, there is a lot more to web series than initially meets the eye. Whether or not they could make it on TV is not the question I should have been asking. Instead, the focus should be on why a secondary platform is needed in order to include these underrepresented groups of our population. Fortunately, the Internet has opened up such a sphere. Many web series could make it on network televisions and some have even been picked up to be adapted into shows already.  Creators of web series may not even want to be picked up by a network due to the censorship they would have subject their material to; the message could be lost between media. These are the web series that need our attention most: the ones that would not work for TV. The important thing to remember is that all of this content should have a place in our society.

Key Term: Web Series

web series is “a series of scripted videos, generally in episodic form, released on the internet, or also by mobile/cellular phone”

  • part of a the newly emerging medium called web television
  • a single instance of a web series program is called an episode or (more cleverly named) a webisode

Many producers of web series use platforms such as YouTube or Vimeo in hopes of attracting as many viewers as possible and look for potential partnerships or sponsorships to make a profit from their creative product.

Producing and distributing a web series is a generally cheap way to reach a global audience.

  •  Jenna Marbles: began as a writer for StoolLaLa, the female counterpart to Barstool Sports, later created vlog-style  videos and became an almost-instant YouTube success

There is a wide spectrum of what is considered a web series, from amateur productions to bigger media conglomerates. For example, there are smaller shows (still with a pretty significant following) such as “The Lizzie Bennet Diaries,” but also much larger companies diving into this new media form.

  • Netflix, for example, creates series released only online for its subscribers
    • i.e. “Orange is the New Black” or “House of Cards”
    • However, these are typically released one season at a time, rather than one episode at a time

 

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My Digital Reflection

In the reflection I wrote on my experience of YouTube at the beginning of the semester, I described it as ‘a platform whose very purpose is to democratize the exchange of ideas and give voice to the otherwise average citizen.’  In light of what I have learned during the course, I can identify aspects of this evaluation which can be problematised.  While earlier I viewed YouTube as an example of the power of new media to redistribute power more fairly than traditional media, I am now more aware of ways in which race and gender permeate this seemingly new and neutral institution called “New Media.”

I have learned through the readings, our class discussions, and through my own research in my group’s project on web series that YouTube’s “democracy” does not always equal meritocracy; that the government of YouTube by the consent of the governed is results in many of the same problems found in traditional media.  YouTube is like the company of which it is now a part, Google, in that promoted the most popular content, which is consequently viewed far more often than most unusual or transgressive content.  It gives people what they want (or what they think they want).  I learned that this type of popular consumerism is a major concern for the creators of webseries (not just on YouTube but on all platforms), whose content often deals with persons of colour, women and LGBT people.  The need to hold the attention of the masses means that those who want to create challenging material are taking a risk, and may ultimately fall prey to homogenising effect of mainstream culture which tends to either remove nonconformity by natural selection or simply absorb and compromise it.

This was a growing and sobering realisation for me over the course of the semester.  I, who had always thought of myself as critical of consumer culture, began to point my attention more towards new media, which I had thought of as the haven and weapon of the kinds of people who would not reduce racial minorities to offensive stereotypes, who would not reduce women to mere sexual objects and who wish for a more fair and inclusive system for distributing opportunities and protections.  Over the course of the semester I was forced to think about how technology has affected my life and influenced my decisions.  I confronted the fact that I have allowed Google to wield so much power over me since I was old enough to consider myself “computer literate” that I now picture the face of George Orwell’s Big Brother whenever I think about this seemingly harmless, benevolent organisation.  This Sunday when I sit down to watch my favourite network television show, Game Of Thrones, I will be more troubled than ever by the fact that all of the major characters seem to be white, heterosexual and conventionally attractive.  I wonder what it would take for the stories being told in web series about the less visible people in our society so reach such a large and rabid audience.  Ultimately, I understand that as a society and as individuals we can choose to use and interact with new media in ways that dismantle the power of homogeny in our society, or we can allow the resistance to be crushed by the heavy hand of consumer culture.

Public-Purpose Media

Public-purpose media is the idea that one creates something for the audience and contributes to society. In regards to the web series, creators hope viewers can find themselves in their series and discuss certain circumstances like issues with sexuality and race. Many creators who follow the idea of public-purpose media purposefully discuss complex social issues that major networks don’t address so the viewer can have something to relate to. An example of a company that is inspired by the idea of public-purpose media is the Public Internet Channel (www.pic.tv). In their “About” section, they describe their content as “videos and tools to help you live a better life”.  Public-purpose media is a shift in the way we view television, and we can only hope that this trend will continue to grow.

Christine Acham, “Blacks in the Future: Braving the Frontier of the Web Series” in Watching While Black: Centering the Television of Black Audiences

 Image: http://www.lawritersgroup.com/wp-content/uploads/2013/02/web-series.jpg

Black Webtopia

The “Black Webtopia” is an idea that is supported by the many web series that discuss social issues within the Black community that aren’t addressed in mainstream media. The web is home to these “consistent Black narratives” (73), and while this is great, those involved with making contributions to this “Black Webtopia” face downsides as well. Web series often have trouble getting a substantial audience and proper funding which  results in many series having to cancel their production. However, many creators keep contributing to the “webtopia” and it will continue to grow as the web series format gains popularity and creators are inspired by the freedom to create their own series for a specific audience.

 

Christine Acham, “Blacks in the Future: Braving the Frontier of the Web Series” in Watching While Black: Centering the Television of Black Audiences

 digital_utopia

 

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