Student Culture in the Amherst Area

By Doug Capozzoli, Annette Gildstein, Kerry McDonough, Lauren O’Brien, and Shoki Yashiro.

A strange thing happens to this town at night: Police officers accompany buses, ambulances race up and down the streets, and for hours the sidewalks become consumed with stumbling students. Mass crowds float from place to place: laughing, yelling, careless; bumping into one another, merging with each other, wandering from bar to bar. A line stretches up the road. In it, young women, yelling at young men, young men yelling at one another, young women crying, and young men fighting. Their voices ring through the alleyways in between the small shops that line the streets, sweep over the parking lots, and reside at the door of my work, everyone there with a common enemy: I represent authority. I am the staunch reminder that people are responsible for their actions; I am the relic of society. As the bouncer, I am the enemy.

I see the same people throughout the day that I see at night: The familiar faces of people in my classes, people who frequent the same places as me, the people who serve my food, my peers, my neighbors. Day in and day out, I see these faces, and night after night I see these faces change. The boy that I sit next to in history is now fighting the boy that I sit next to in math, the shy girl who serves me my coffee in the morning is now vomiting in the alley. The “excuse me’s” and “I’m sorry’s” of the day slowly become “You suck” and “Fuck you” as the sun sets.

I watch people drink as much as they can, as fast as they can. I watch kids stumble about the dark bar room floor with a glass in each hand, and kids sit on a stool, shooting liquor until they vomit on the bar. At any point walking into the bathroom could reveal anything from young men snorting drugs off of the sinks, to a couple having sex in the stalls. I watch these kids behave like animals. I watch them suspend their sense of responsibility and shame as if the world was going to end the next day.

Stackers Pub sits neatly in the middle of a strip of bars in the center of Amherst, MA. It lies directly between Amherst college, and the University of Massachusetts Amherst. Though, these sights have nothing to do with the placement of where I work. These scenes are not unique to me. They are things that anyone in my line of work would see every night. Its easy to note that the root of these problems seems to be drugs and alcohol, though, this wouldn’t truly hit the heart of the problem, it runs deeper than that. It’s this notion that we are not responsible for our actions, it’s the idea that acting like animals is expected from college students, so it should be accepted by others. This suspension of shame is at the heart. This thought that expectance is the same as acceptance. But then again this is not everybody. In all reality, take a group of 25,000 people from anywhere and your bound to get at least a handful of jerks that will ruin it for everybody else.

UMass Amherst tends to act as the scapegoat for all of the misdeeds of the town’s nightlife. Kids from Smith, Amherst, Holyoke, and Hampshire all come to my work. The majority come from UMass, but this does not mean that they cause the majority of the problems, or at least a disproportional amount of the problems. Whenever there’s a fight, a shouting match, or someone who’s had too much to drink, the finger is pointed at “Zoo-Mass” simply because of the school’s reputation.

This quick judge of character of UMass might very well be outdated. As my boss put it, the current student body of the university is the tamest that it has been in years. A hard notion to believe, but he went on to explain that “It’s all of the photos, and videos, and social networking. It’s not like this stuff went on less back in the day, it was actually much worse, people just saw it less. Now, everybody has a camera right in their pockets and are more than willing to let anyone who cares to listen know what they’re up to at any given time.” Many misdeeds are now caught on tape and held up as a representation of the university.

Traces of wild behavior from the past can still be found in the valley though. Events like Alumni weekend can bring back the excited personalities and reckless mentalities of previous years. As a bouncer, working on an alumni weekend one might assume that the night would be much calmer, but this is far from the case. It may be because these individuals are attempting to relive their glory days, or it might just support the thought that these past students are truly party animals at heart, but some of the most reckless and violent nights have come from this older generation.

Though this is not to excuse the current students. While they may not be the majority, there is certainly many individuals who feed into the “Zoo- mass life style. I frequently witness it, and unfortunately, so does the rest of the town. Generally the students who behave like this are the worst the university has to offer, and sadly the loudest representation of it.

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While the reputed “party scene” in Amherst is immediately affiliated with the town and the flagship University, there is a lack of research to support this association. This paper will explore the history of the purported party culture at the University of Massachusetts, Amherst and the Amherst town, the perspectives of longtime residents, the effects of such a culture, how the local community and social media handle the issue and the University’s response. This compilation of research will ideally leave the reader educated on the issues and prepared to formulate their own conclusions.

The party scene in Amherst hasn’t always been consistent. Based on an interview with longtime resident of Amherst, Amity Lee-Bradley, whose home is only five minutes away from the center of town, the amount of incidents involving belligerent students has reduced over the years. Amity states, “Town has cracked down on parties, I see fewer of them than I used to. I assume either landlords threaten their tenants if they get written up, and/or police use threat of alcohol violations and noise violations to limit the scope of the parties. In my area, kids are most anxious not to offend. Much more than they used to be.” The only bad months, Amity mentions, are September and May, stating that students tend to have less studying at the beginning of the school year which equates with more time to party. With May being the time of graduation, it’s celebratory. Knowing this, it’s possible that the town’s police force is more lax at these times of the year, knowing that the intensive partying will dwindle out over time.

The threat of alcohol and noise violations isn’t just limited to the town of Amherst as the UMass Amherst campus has updated their code of conduct to include more severe reactions to such issues. It’s possible that the two have a sort of symbiotic relationship. Students move off campus in order to avoid the harsher code of conduct, and the Amherst police take care of the incidents in town.

The way it seems based on this interview with Amity is that before the school worked diligently on changing their party school image, the incidents were a lot worse. Amity recalled ten years ago a party near Puffton Village where she used to hold residence. Amity stated, “Mind you, there was a time when I lived in Puffton, and I was there when they lit a tree on fire and had the riot squad called — I came back from a weekend away Sunday morning to find it looking like a war zone near Hobart Lane, and friends from other parts of the country heard about the party that got out of control (not sure when this was, 10+ years ago I think). Hobart Lane usually has one out of control party a year, in the Spring. I think they’ll get 500-1000 kids.” Looking through news websites now, the majority of recent stories involving Puffton Village include individuals rather than large parties (two men loitering, one man breaking into cars, etc).

It isn’t difficult for illicit, rowdy activities to spill over to the surrounding area of Amherst, while the student body is about 22,000 strong. The campus itself of academic buildings, student housing, and recreational areas, spreads through 1,450 acres of land. When visiting the campus by day one might be deceived by its serene rural setting of grassy hills and trees. At night however, students transform and act in animal like behavior. This of course isn’t true for everyone attending the school, a majority of the party scene is actually known to be curated in the South West residential area. Comprised of five twenty-two story towers, twelve low rise dormitories, and two dining commons. Hugh Stubbins was the artful mastermind behind this tasteful architecture design (and also Frank DC). It essentially is like a mini-village, accommodating about 6,000 students. Since the area is more industrial than the rest of campus, Stubbins tried to incorporate the beautiful natural scenery with lots of open space and added plant sections to ease the roughness of all the concrete. That is also why there are wooden sitting areas wrapping throughout South West in order to refrain from being overpowered by bricks. Unfortunately though, not much has been renovated in these buildings since the 60’s and especially compared to the other, more rural side of campus. This I’d assume is most likely due to the fact that kids here are just known to be reckless.

South West residential area also happens to be parallel to the streets of locals that are simply living here with their families. Since many students also happen to live in off-campus apartments/houses near by, people pour out from SW onto the streets of Amherst. This migration period is only the beginning of the loud, obnoxious, yelling and cheering of peoples nights. Binge drinking is also another problem the school tries to address. When a person drinks about five drinks within an hour of leaving and then even more at the party, their liver doesn’t have nearly enough time to process all of that alcohol. Nights like this are what often involve the police and ambulances because of how reckless people can get.

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A new phenomenon has recently emerged in the Amherst area, as well as the entire nation– a phenomenon which has young people half-naked, drugged out and groping each other shamelessly in public. At the Mullins center, where only three years ago hip-hop stars and aging rock stars had almost undisputed venue space, now we see the arrival of names like “BassNectar,” “Tiesto,” and “DeadMau5”– the rave culture has (finally) arrived in America.

The “rave” scene started in Ibiza, Spain in the late 1980s, spawning from the active party atmosphere of the Mediterranean island, often frequented by German, Italian and British youth on vacation (Hunt 607). In the early 90s, with the advent of “house” music into the realm of pop culture, the rave scene became more and more popular, most prominently in Europe. However, at the same time much stigma was raised as to the effect this subculture was having on youths— most specifically, the recreational drug use that is commonly associated with the rave culture. These drugs include, but are not limited to, ecstasy, “molly”, ketamine, LSD, Rohypnol and GHB (Scott 6). Because of a widespread fear of this nocturnal, drug-filled subculture, the rave scene was effectively stifled by everything from mandatory age limits to anonymous drug testing and outright banishment in certain jurisdictions (Scott 21-7).

While the rave scene flourished and was the subject of much contention in the European nations, it never quite took off in America—at least, not until recently. College campuses across the nation are finding themselves prime location for concerts of high-profile rave DJs like DeadMau5, Tiesto, BassNectar, and Skrillex, to name a few. At these college raves, like their European counterparts, the use of drugs is abundant and unabashed. However, unlike the European ravers, this new generation of American ravers has little connection to the cultural and ideological scene perpetuated by its original creators.

The rave scene of Europe and the 90s was very centered around the concept of PLUR: peace, love, unity and respect. Sociologist Tammy Anderson studied the early rave scene in her essay, “Understanding the Alteration and Decline of a Music Scene: Observations from Rave Culture”:

The first component of a rave is its ethos or beliefs and attitudes that give raves their unique culture and group or collective identity. Raves had a distinct ethos called “PLUR”; an acronym for peace, love, unity, and respect. Generation X ravers viewed this ethos as a closer approximation of a society in which they desired to live. Second, raves were organized in grass-roots fashion. Website postings, mobile phone messaging and secret flyers informed people about parties and protected raves from police interference. (Anderson 310)

According to Anderson, the Generation X rave scene had an ideological basis—one which emphasized, not unlike the hippies of the 60s, the ideals of peace, love, unity and respect. There was also a certain tone of secrecy and exclusivity, as these original raves were held in discreet locations. Anderson: “Typically, raves were held at unlicensed venues, like old warehouses, fields, or abandoned buildings” (310). In fact, the whole idea of the rave culture seemed to be intended as a subculture—like the British mod scene of the 60s, and punk rock of the 70s, this scene seems to be geared toward a cult following, rather than any mass audience.

Which is why it seems so strange, to see a girl who, yesterday, was wearing Uggs and yoga pants with a North Face jacket, and is now traipsing her way, half-naked, toward a drugfilled music fest with neon glow sticks in her hands and a pink pacifier in her mouth. The rave scene has hit the mainstream, and it has been simplified, stripped of any ideological foundations, and commercialized.

However, while the new rave scene promotes recreational drug use and shameless sexual openness, its very nature prevents it from causing major problems within the community. According to the U.S. Department of Justice’s “Problem-Oriented Guides for Police Series No. 14; Rave Parties”, “The principal rave-related concerns for police are: drug overdose and associated medical hazards, drug trafficking, noise, driving under the influence, traffic control” (Scott 2). However, as the guide continues it becomes clear that these concerns are not particularly dangerous when compared with any event of similar size.

In terms of the often excessive amounts of drug use that occurs at these rave events, Scott says:

As a whole, those ravers who use rave-related drugs seem to manage their drug use, not letting it seriously disrupt other facets of their lives–work, school and personal relationships–although this is clearly not the case for all ravers. Few rave- related drug users get seriously addicted to the drugs, and few turn to crime to finance their drug use. (9)

In other words, the drugs that are often used during rave events (ecstasy, ketamine, LSD, rohypnol, GHB, etc.) typically do not develop into life-altering addiction for most ravers. In addition, “While rave-related drug deaths are, of course, tragic, and taking rave-related drugs increases the risk of death or serious illness, deaths and medical emergencies remain relatively rare” (10). However, it is also important to note that evidence shows that chronic ecstasy use may cause permanent brain damage (9).

While there have also been cases of violence, usually related to drug trafficking, at raves, Scott says that these cases are again no more frequent than they are at comparable events—in fact, they are less frequent:

The use of rave-related drugs has not been strongly linked to other crimes, as has been the case with other drugs such as cocaine and heroin. And unlike other youth events or other types of concerts, raves do not typically involve much assault. The few reports of rave-related violence are usually attributable to clashes between ravers and police when police try to shut raves down. (9)

In other words, according to the Department of Justice, most violence at raves has been due to police interference, rather than in spite of it.

Also, while many believe that raves and rave drugs lead to vulnerability to sexual assaults, “there is little published literature indicating that rave-related sexual assaults are prevalent. In fact, the evidence of rave-related drugs’ effect on sexual activity is mixed: rave culture discourages sexual aggressiveness, and while some drugs do lower sexual inhibitions, they also can inhibit sexual performance. So, in some respects, raves are safer places for young people, especially women, than conventional bars and clubs” (9).

While it appears that the rave scene is not all that harmful to communities as a whole, a major reason for the lack of confrontation at these events is the ideological foundations of rave culture—that is the ideas entailed in the PLUR philosophy. As the rave culture finds its way to UMass Amherst, it appears to have lost its ties to the ideological aspects of peace, love, unity and respect. UMass ravers are not the subculture hipsters of the 90’s European ravers—these are largely the same students who riot in the Southwest Residential district every time a Boston-based team loses a post-season game, the same kids who throw bottles from trees at crowds of drunken students every time “Hobart Hoedown” passes by. However, as the rave culture is so young in the Amherst community, it remains to be seen whether the lack of an ideological foundation will cause any trouble down the line.

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Traditionally, community issues are gossiped over and occasionally resolved during meetings and local events, from moms gossiping over the newest substitute teacher at PTA meetings to couples discussing nearby housing developments over burgers and beer. However, new technology – social media – has made it possible to connect with others on a variety of topics from the comfort of one’s own home. Instead of talking behind someone’s back or bouncing ideas off others face to face, social networking sites make it possible to stay up to date on the latest events as they are occurring and immediately respond without having to look anyone else in the eye. Amherst has been no exception to the social networking trend – in fact; it may have been hit even sooner than other communities because of local institutes of higher education replete with young tech-savvy students. Students have taken advantage of these sites to create status updates of song lyrics or latest adventures, plan parties, and post new pictures often to showcase their exciting and important lives to their hundreds of “friends.” The permanent residents of Amherst also occasionally use these sites for the same reason; however, their connection to social media provides an outlet for their opinions on the student culture in the community.

One prominent example of Amherst permanent residents responding to what many view as the party culture of local college students is Larry Kelley and his blog, “Only in the Republic of Amherst.” Kelley uses his blog to report on the latest news in the town, from local construction to his take on how Emily Dickinson would have voted in the November presidential election. However, the primary focus of the blog is on the party culture in Amherst, which Kelley follows using his police radio on evenings, driving out to scenes where police are breaking up parties and taking pictures of the homes and incidents. Kelley’s blog reflects his travels, and in his reports his own opinion is made quite clear as he lists the personal information – names, ages, and hometowns – of all arrested individuals and homeowners. Titles such as “Party House of the Long Weekend,” “Barn Blast,” and “Bye Bye Bad Boys” exhibit Kelley’s sense of humor as he takes pictures of students and homes that he posts without permission.

One of the pitfalls of social networking is the lack of human interaction and the opportunity to lash out at others, often anonymously, without ever addressing them face-to-face. A prime example of this comes from one of Kelley’s blog posts, where he wanted to bring a new comment on an old blog post that clearly vexed him forward to his readers for support:

– Take this Cowardly Anon Nitwit for instance. He made a Comment at 3:41 AM this morning on a post from 6 months ago that would normally only get a couple dozen views — mainly from folks doing a Google search for any of the numerous names that appear.

– And obviously he is friends with one or two because how else would he know that some of the kids I mention are “recent graduates” (sic).

– Anonymous has left a new comment on your post “Last Hurrah Party House Blowout”:

I am appalled that you think it is okay to post the names and addresses of these young students and recent graduates. As I read this, and the string of comments attached, I wonder if you have ever attended college? Have you ever pursued a higher education? There may be flaws with the education system, and higher education is certainly not without its share of flaws. However, it is a community in which young adults can grow and learn from their accomplishments as well mistakes. I am biased, I suppose, as I am a doctoral student studying education. What is rather amusing, however, is the fact that you are still in the town in which you were raised, posting personal information about people you do not know. Why don’t you post some of your flaws and your street address? I am sure that you have rolled through a stop sign, crossed a street without using the crosswalk, or perhaps upset a few people in your day. You harp on people who disturbed the public, and yet here you are, disturbing the public.

-Larry Kelley has left a new comment on your post “Last Hurrah Party House Blowout”: Seems to me the only ones I’m ‘disturbing’ are the a-holes who party too much.

But thanks for stopping by. Now go work on your dissertation. – Larry Kelley, 11/14/12

Instead of discussing issues in a public forum or through respectful debate, blogs offer the opportunity to stir the pot, where even this blog creator cannot refrain from name calling. The same goes for Kelley’s response to two students whose Facebook pages he linked to and who he mentioned in multiple posts, finally ending with a celebratory post:

-So it looks like UMass finally took the hint and took out rowdy ringleader Party Boys [Names have been removed in this paper]. No, not with a predator drone strike, as our military does with terrorist hierarchy in Pakistan. But whatever means they used, the less than dynamic duo no longer show up in the official UMass People Finder database. – Larry Kelley, 11/05/12

Immediately after the blog post is a screen capture image of a UMass student’s Twitter status about a discussion of Kelley’s blog in her class. Since Kelley was not tagged in any way in this status, it would appear that he conducts his work by listening to police logs, constantly checking the Facebook pages and availability of students on the UMass People Finder database, and searching for his own name for new stories on Twitter and other sites. Kelley’s public Facebook page comes equipped with links to his blog as well as pictures of homeless men sleeping in town and recommendations of his favorite cameras, for one of which he commented, “I usually get fairly close to my subjects, but I’m still looking for the right unit (want to have it for Halloween of course).” While the phrasing suggests Kelley sees the students he follows as targets for sport or units to study instead of humans or young adults, it should be noted that Kelley presents himself on facebook as a fourth generation and lifelong resident of Amherst with two young daughters (although he also lists his high school education in Los Angeles, California – a potential complication to his story). While Kelley’s social networking exemplifies the reasons many locals do not leave Amherst and are so invested in a change in the student culture, it also represents an extreme response to the behavior in the community.

Kelley’s work may be ethically or morally questionable, but his tactics are on the brink of illegal, for example his blog posting of pictures of homeowners or renters on their own property. Typically if a property owner requests that pictures are not the photographer is legally bound to comply, although in many cases it appears that Kelley takes pictures without alerting, never mind asking, the property owners. However, Massachusetts Publicity Law Section 3A notes that through the use of a “name, portrait or picture in such manner as is prohibited or unlawful, the court, in its discretion, may award the plaintiff treble the amount of damages sustained,” advising that the use of another’s identity is unlawful and that use of an identity that causes harm leaves the photographer susceptible to an injunction or an attempt at monetary damages. This opens the possibility that any of Kelley’s “subjects” who felt specifically wronged – perhaps because their names, residences, and personal information could be found on his blog and from that appear at the top of a Google search, affecting future jobs opportunities or public opinion – could attempt to sue him in court. Social media also here becomes the longest lasting and arguably strongest deterrent for party behavior of all time, allowing community members to leave messages for other and students that last beyond the four years a student is in college and into their adult careers, a name forever cemented on a blog post and on the internet accessible even when the former student is middle-aged with a family of their own.

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In the article “Amherst Needs to Protect its Neighborhoods” by Patricia Stacey, a staff writer for the Amherst Bulletin, we see a resident’s stance on the issues at hand. She states, ‘This problem is not going away unless we as a community respond to it responsibly and with definitive action. Students living off-campus in neighborhoods need supervision; they’re crying out for it.” Stacey does not say ‘students need to stop this behavior’, nor does she say that it’s all in the cops’ hands. She views the problem only improving once the community responds to it. Stacey’s plan for the community is to have them participate in town meetings and speak in favor of new zoning laws. Once these are established, she thinks, “we can keep our neighborhoods safe, we can keep our neighborhoods affordable for all, and we can fulfill our true moral obligations to the students.” This article does not paint students as villainous, rather that the circumstances which lead students to behave in such a way need to be altered. One such circumstance is the lack of on campus accommodations for students.

It can be argued that the lack of on campus housing and the rising numbers of students at UMass has a lot to do with the increasing student presence in residential Amherst neighborhoods. The campus only guarantees housing to incoming freshman, and with the number of applications to the university steadily increasing, accommodating all of the upperclassmen isn’t possible. With the addition of the Commonwealth College housing, more spots will open for students to live on the campus, leaving the campus police to enforce the campus code and keep the number of partiers down. However, this complex isn’t opening until Fall 2013 at the earliest. In an effort to remedy this situation in the meantime, the campus has been renovating buildings to meet needs by opening basement rooms, turning lounges into quads, and turning doubles into triples. This scramble for housing demonstrates that lack of rooms on campus is a problem acknowledged by the university, especially as it starts to impact the neighboring areas of Amherst.

In efforts to rekindle relationships between the campus and surrounding towns, Amherst seems to be also trying to make some adjustments on their side of the bridge. The residents are want to put more pressure and responsibility on the landlords. Since many students live in apartments or multi-family homes, the neighbors petitioned for it to be a requirement to have the landlords live in that area too. This way all complaints will be mediated through them, before police are called to the scene. When interviewed by WGGB about the issue, a UMass student, Michael Mobley-Smith said:

It’s a safer alternative than just busting in, giving out fines, arresting kids. It teaches kids how to interact better with the community. You might be able to call or tell neighbors, alert them the party’s going on. And the neighbors might be able to say, all right, if you shut it off by this time, it might be suitable for both parties involved.

That’s not the only attempts the school has made in reconciliation. The spring academic year of 2010 was slightly shortened in hopes to limit some of the partying. This of course with the assumption students will put their studying for exams prior to drinking. Its almost like freedoms in the air as students inch closer to the end of the academic year. With the sun starting to come out and Spring Break, larger outings start to pick up again. After kids came back from break, UMPD and Amherst PD made sure to be fully staffed for the remainder of the year. Amherst PD Chief Scott Livingstone made it clear that they don’t want to make the arrests as much as students don’t want to be arrested. He has found that many students who have gotten warnings about noise complaints actually maintain a low radar.

With the code of conduct at the university being updated to include harsher punishments as well as space being minimal in residence halls, the pull for students to move off campus is stronger than ever. In the interview with Amity, she mentioned this issue. Amity stated, “Amherst has always had a dichotomy between rental houses (or buildings, they’re often large) and small houses that have families. It’s more profitable to cram students in, so it’s very hard for small families (especially families with children) to live in Amherst. There has been a steady pressure for them to move further and further out.” The issue here isn’t only that families are losing housing due to the lack of on campus housing for students, but also that students are being concentrated in large areas in the center of town. Having this volume of students in one area, outside of the university’s conduct code, lends itself to disruptive behavior.

Having to deal with the same problems over and over again throughout its long history, UMass has been trying to spread awareness of these issues to students. Since it’s almost impossible to prevent every mishap from happening, the school is conscious about sending messages out about safer habits and being responsible. In all of the residents halls, many RAs have been putting up posters with alcohol, drug, and sex related facts in order to help spread the knowledge about how your actions can affect you or others around you. And even though the offcampus students are on their own and not associated with school, other than academics, when they get busted it reflects poorly on the school. So the school came up with some party tips in order to “encourage responsibility”. Some of these party tips for off-campus events include: checking IDs, keeping people indoors, eating before going out, and sticking with your friends.

The school also has tried to take another approach to show they care about the community by volunteer work. Despite the select students that project a poor image of the school, there are many student-run outreach programs to show their respect and care. The most recent was “UMass, UMake a Difference!” In hopes of gaining some more positive publicity for the University. The group of 125 students and other community volunteers, dedicated a day to contribute to complete projects mostly involving outdoor work. This helps rekindle relationships between the campus and surrounding towns. The town of Amherst seems to be also trying to make some adjustments on their side of the bridge. It seems as though the residents are trying to put a lot of responsibility on the landlords. Since many students live in apartments or multifamily homes, the neighbors petitioned for it to be a requirement to have the landlords live in that area too. This way all complaints will be mediated through them first.

The President’s Higher Education Community Service Honor Roll was first founded in 2006, for the six years this organization has been running UMass has been fortunate to receive an award. Out of the hundreds of schools that apply, only three get gain recognition. Not only does this show how much of an impact the students have made with current societal and environmental issues, it makes them a role model for other universities. With this honor under your belt, the institution is recognized by the President of the United States. This helps recruit students, gain media attention for achievement, and everything else positive in between that shines a brighter light on UMass’ title.

With such a large student body, reckless behavior is bound to happen, even with the brightest of students. It seems as though UMass over the past few years has earned its right to claim the “work hard” in “work hard, play hard”. (corny I know) The class of 2015 represents an increase of more than 200 students compared to 2010. This group also has higher academic rankings. Compared to just last year, SAT scores increased 20 points to 1187, the high school GPA average increased 3.61 to 3.62, and many students ranked top 20 percentile of their graduating class. The admissions process has become increasingly selective, with the amount of applications doubling since fall 2003. The school acceptance rate dropped from 82 percent to 75 percent in those years as well.

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While the University of Massachusetts, Amherst is continually improving in statistical terms, the fate of the school’s reputation remains unsettled to many. The most fitting conclusion to the evolution of a University with over 29,000 students involves a number of questions to allow individuals to formulate opinions. The issues to be considered then may be: Is the community opinion of a large University the final and true indicator of its reputation? Are the rights to protect community and town stronger than the right to experience college and maintain privacy? Is a party reputation acceptable for college students as long as they become successful graduates? Will the emergence of “rave culture”, as well as other party-based cultural notions, create any problems with the University’s interaction with its community?

Works Cited

Anderson, Tammy L. “Understanding the Alteration and Decline of a Music Scene: Observations from Rave Culture.” Sociological Forum. 24.2 (2009): 307-336. Web. 19 Nov. 2012. Citizen Media Law Project, Massachusetts Right of Publicity Law. http://www.citmedialaw.org/legal-guide/massachusetts-right-publicity-law .

The Commonwealth of Massachusetts General Laws, Part III, Title I, Chapter 214, Section 3A, “Unauthorized use of name, portrait or picture of a person; injunctive relief; damages; exceptions.” http://www.malegislature.gov/Laws/GeneralLaws/PartIII/TitleI/Chapter214/Section3A .

Hunt, Geoffrey, Molly Moloney, and Kristin Evans . “Epidemiology meets cultural studies: Studying and understanding youth cultures, clubs and drugs.” Addiction Research and Theory. 17.6 (2009): 601-621. Web. 19 Nov. 2012.

Kelley, Larry. “Only in The Republic of Amherst” blog. http://onlyintherepublicofamherst.blogspot.com/2011/03/site-visit-to-behold.html .

Kelley, Larry. Personal Facebook page. https://www.facebook.com/larry.kelley.9828?fref=ts .

Scott, Michael S. United States of America. U.S. Department of Justice, Office of Community Oriented Policing Services. Problem-Oriented Guides for Police Series No. 14; Rave Parties. Washington D.C.: U.S Department of Justice, 2002. Web.

Stacey, Patricia. “Amherst Needs to Protect Its Neighborhoods.” Amherst Bulletin. N.p., 7 Nov.2012. Web. 3 Dec. 2012. <http://www.amherstbulletin.com/commentary/2592392-95/studentsamherst-neighborhoods-town>.

Clark’s Circles of Influence

By Kerry McDonough.

At first glance, the spot seems mysterious – a fortress at the top of the hill, intimidating to approach.  Located on the top of Central Residential Area’s highest hill, the layers of thin black walls reach up to the shoulders of most adults, making it difficult to see over the various cut-outs until the adventurer climbs up the final incline and is squeezing themselves through the few small breaks in the wall or navigating their way through the mini-maze that are the layers of concentric circles.  These walls represent different locations important to the third president of Massachusetts Agricultural College and first president of the University of Massachusetts Amherst, William Smith Clark, for whom this memorial was created.

Smith’s presence is clear to all from the center of the circles, as a giant granite rock with a plaque commemorating him, surrounded by other plaques describing his contributions to Amherst and abroad located on vectors from the granite focal point.  Sections of the wall also reflect Clark’s life, from a section of the wall that is a silhouette of Clark’s family home to a silhouette of the present campus of UMass with an outline of the mountains in Sapporo Japan just behind it, uniting the Amherst landscape with a landscape that actually exists on the Eastern Hemisphere.   There, Clark helped establish the Sapporo Agricultural College and served as an American representative who is still commemorated by the Japanese people as an unofficial ambassador, Christian missionary, agricultural educator, and professional academic leader today.

The memorial is located on top of what is now Clark Hill Road, just past Butterfield and Van Meter Halls, located where Clark’s home was formerly situated before it was gutted in a fire in 1890.  It was funded by a combination of donors from the University of Massachusetts as well as Hokkaido University, formerly Sapporo Agricultural College, and individuals.  Its creation in 1991 was the result of years of discussions in both Amherst and Japan faculty in the 1950s and 1960s and by undergraduate students in the 1970s and 1980s.  Submissions for the memorial were advised to reflect Hokkaido University as well as Amherst landscapes or gardens that “symbolized Clark and his contributions to both universities,” according to the memorial brochure.  After reviewing twenty finalists, UMass alumni Todd A. Richardson’s design was chosen for its elegant combination of landscape and cultural importance, and the half acre sculpture and garden was dedicated on October 17, 1991.  The memorial is surrounded by the UMass Amherst campus and residence halls on the hill side and across the street are residential homes and an elementary school, a symbol of the continuing education around Clark’s old home.

With as much history as the memorial holds, most who frequent the area don’t know about its importance.  A popular myth the past few years by freshmen who visited the area was that Japanese schoolchildren had an identical memorial on the exact other side of the earth, regardless that geography would place the other side of the world just off the southern coast of Australia.  Each year the students who live closest to the memorial refer to it by a different name – in 2009-2010, it was lovingly referred to as the “Cult Stone” for the way it created a cult of visitors, many who used the memorial as an escape to smoke or gossip where they could spot potential “intruders” from a distance.  Those same students utilized the terrain for an unofficial “Van Meter Butterfield Meet and Greet” that garnered over a hundred students mingling through the memorial’s walls and reclining on its bench in a smoky, energetic, and music-filled gathering.  During 2010-2011, the students closest to the memorial established it as a place to read and write new poetry and essays, owing to the proximity of the memorial to the living and learning communities focused on humanities and the fine arts nearby.  The 2011-2012 troupe relied on the memorial as a place to stage plays and quick improvised swordfights, adding a hint of danger and intrigue to a place focused on positive and friendly interactions.

Regardless of what small adventures the Clark memorial is used for by each year’s student visitors, it can always be relied on for a few things.  The view from the memorial of different residence halls in the Central area, as well as the lower UMass campus, is stunning, particularly when the sun is setting across campus, lighting up the sky with layers of clouds and color that thrill the viewer.  The circular benches are the perfect place to dance and jump from bench to bench while belting the “Sixteen Going on Seventeen” song from “The Sound of Music,” or to lie down and stare at the night stars while covered in blankets on a chilly November evening.  The area is perfect for reflection or reading, a bit of solitude and defined space to admire on a bustling and vivacious campus.

Clark’s attempts at connecting the soon-to-be University of Massachusetts Amherst campus to other locations across the world, particularly concerning Japan in the late nineteenth century, showcase his drive to improve both the standing of his own University as well as improve the opportunities available to others.  By creating a space where families, students, and wandering visitors can interact and appreciate the work Clark has done and the beauty of the University today, the supporters of the memorial from across the world have shown that Clark’s work lives on.

All photos courtesy of Kerry McDonough. Memorial map courtesy of The William Smith Clark Memorial brochure, 1992, original text by Marjorie Tuttle, additional text by Laurel E. Foster-Moore, Japanese translation by Chisato Kitagawa. Brochure can be found at http://media.umassp.edu/massedu/international/WSClark.pdf.