Project managers, researchers, entrepreneurs of all kinds can use Heilmeier’s Catechism for planning:

http://ezinearticles.com/?Heilmeiers-Catechism&id=4061935

• What are you trying to do? Articulate your objectives using absolutely no jargon.

• How is it done today, and what are the limits of current practice?

• What’s new in your approach and why do you think it will be successful?

• Who cares?

• If you’re successful, what difference will it make?

• What are the risks and the payoffs?

• How much will it cost?

• How long will it take?

• What are the midterm and final “exams” to check for success?