Sports now a days cant just relay on television ads and print ads to draw in new consumers and keep their current target market in the loop.  With the use of mobile apps and people being glued on there phones 24/7 now, the sports industry has had to develop new ways to market their products. Such as on the ESPN application you receive pop up application before you can continue to certain stories and parts of the application. This provides a way for certain teams, parents company’s and sponsors to promote the products they are attempting to market in this new day and age.

Sport teams are now allowing more interactivity with fans based off of new mobile marketing plans, fans no longer have to sit at a game to receive in game updates and receive key highlights. Mobile marketing is also low cost and very effective, which saves sports organizations and sponsors money when producing these pieces. It can be something as simple as background pictures, ringtones, notifications and other various player updates. Since most people are always within inches of their phone this has become the most effective marketing tool to reach fans in this tech savvy environment.  Through mobile marketing you can use several different key tools to reach your consumers: (Mobile sites, SMS, Ad banners, Paid searches, Apps and QR codes). Given this day and age that we live in television ads are becoming phased out and over priced and mobile marketing is on the rise as its low cost and highly effective and this trend will continue to rise in the future until it overcomes traditional marketing measures.