Templatability refers to the feature of having a set structure that is easily manipulated to fit new situations. This allows for content creators to comment upon new situations while alluding to already popular memes on the internet, mainly through image macros or snowclones. In addition, having a set form to work off of makes the process of content creation much easier for users, increasing the fecundity of the templated meme. According to Sean Rintel, this makes the feature of templatability  “the heart of online memes.”

Multiple sites, including “Meme Generator” or “Rage Comic Builder“, make this process even easier by storing templates and making them intuitive and available to those with no access to editing software. They are so easy to produce, in fact, that Rintel notes that they are some of the first methods of expression used to respond to a crisis (for better or for worse.)

Works Cited:

Rintel, Sean.  ”Crisis Memes: The Importance of Templatability to Internet Culture and Freedom of Expression.” Australasian Journal of Popular Culture 2 (2). <http://www.intellectbooks.co.uk/journals/view-Journal,id=202/>