Author Archives: mzaritsky

Individual Digital Reflection

In time I spent in this class, I came to realize that there was more then meets the eye when it came to New Media, and all of it’s various forms. More so than just websites, these were communities, with their own culture. This realization hit me in the very beginning, when we were talking about memes. While a cat meme that says “I Haz Cheezburger” may seem like any old thing you would find mindlessly surfing the web, a meme is so, so much more than that. It’s simply anything than can be replicated. Memes are everywhere, anything from a table to a style of clothing or the hairstyle on one’s head. In essence, memes are everywhere. When understanding that there was so much depth in such a small little thing is really when this class started to catch my imagination.

Being an avid watcher of YouTube, I was naturally very excited when we got to the YouTube unit. As I hoped, we discussed what it was like to be a YouTuber, to be a part of that community, and why or why not it could be perceived as a real job. After all, people do make real money from it. Considering that this, to me, is one of the most exciting facets of New Media, this was a very interesting discussion. Is YouTube the new television? Much like any sort of TV show, subscribers tune in to see their favorite personalities whenever they upload a new video. Understanding this transition of New Media was fascinating for me. It seems that the digital age has so entirely changed the world, and in regards to YouTube, it has definitely impacted the way entertainment is watched by the masses. Yes, of course, TV is still an option, and many people still watch it, but is it as popular as it once was? I distinctly remember the discussion we had when Professor Russworm told the class that she no longer had cable anymore. A Media teacher, no less. I realized then, “isn’t that simply a sign of the times?” When you can watch TV shows on such platforms like Netflix or Amazon, why pay 90 dollars for a cable package? It seems that the Internet is indeed taking over, changing entertainment one person at a time, and that discussion sticks out in my mind as the moment when I truly realized that.

Of course, Race and Gender was a large component what we learned  this semester as well. I was very excited to see that Lara Croft: Tomb Raider was going to be of the subjects to be learned, and I was not disappointed. One of the most interesting aspects of the discussion was comparing the old Lara Croft to to the Lara Croft from the 2013 game. Hypersexuality was decreased immensely in the 2013 game, much to the combined amusement and happiness of myself. I began to hope that maybe sexism is decreasing slowly, thanks to a more socially conscious and interconnected world. This may very well be the case, and it certainly was for Miss Lara Croft.

So to reflect: What did I truly learn from this class? In short, the digital world is a whole lot bigger than people might think. There are layers and nuances to this New Media Age that we’ve only scratched the surface on. I’m excited to grow up in a world that is changing so drastically technologically, and this class certainly opened up my eyes to that reality.

Hypersexualization

Hypersexualization:

Games present an alternate reality in which its participants can challenge gender norms while allowing users greater control and freedom. Female avatars in modern games have more recently become solely employed to fulfill male ‘fantasies’;  however by sexualizing female avatars, some women were motivated to create a strong and sexy character. For instance, in Lara Croft: Tomb Raider (especially the original games), Lara is deeply hypersexualized due to the focus on her prominent breasts – which has now become almost her claim to fame. Hypersexualization simultaneously sexualizes a character, while also brings down it’s humanist character by also being something to merely stare at.

2013 Tomb Raider

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In the 2013 version of Tomb Raider, Lara Croft is more athletic, wearing cargo pants instead of tiny little shorts as she did in the previous games. However, in this story, and especially deeply implied by the trailer, Lara Croft seems to be sexually assaulted. “A few months ago, executive producer Ron Rosenberg told Kotaku that scavengers on an island where Lara is trapped attempt to rape her. “She is literally turned into a cornered animal.” (Note: Likening victims of attempted rape to “cornered animals,” is the very definition of dehumanizing.) “ (Forbes).

Again, going off the executive producer’s comments, When Rosenberg spoke about Lara, he said, “When people play Lara, they don’t really project themselves into the character…. They’re more like ‘I want to protect her.’ There’s this sort of dynamic of ‘I’m going to this adventure with her and trying to protect her….’” In this, the executive producer is basically saying that it would odd for a boy to relate to a female hero – therefore, they must make them vulnerable in order to to relate to them at all. Consider this when thinking about that concept: How many people can relate to non-human characters? The answer is a lot. So why would a woman be any different?

In general however, the 2013 Tomb Raider is much less hypersexualized than the orginals. Instead of her breasts being the prominent focus, the details and intricacies (which was aided by the better processing systems, of course) of her face becomes the focal point of her character. She is strong and tough, but has moments of weakness, like any person would too. The depth of her character is better: she is much more than just a pretty face.

 

Citation: Pinchefsky, Carol. “A Feminist Reviews Tomb Raider’s Lara Croft.” Forbes. Forbes Magazine, 12 Mar. 2013. Web. 12 Mar. 2014.

Aesthetic Arrest

This term was first introduced by James Joyce to describe the state of not only seeing art but being in a higher state of awareness while appreciating it. The mind is ‘arrested’ and all desires and loathing become irrelevant to the spectator. M. Wesch, however, uses this term in the context of YouTube. Viewers do not just simply watch YouTube videos, they rather form a deep connection with the ‘vlogger’. The possibility to watch a video over and over again, to ‘stare’ without any inhibitions and to experience people. One gets the sense that the viewers are ‘overwhelmed by the beauty of the human in front of them’.

Wesch explains in his lecture why people feel this way: in the process of how we express ourselves as individuals and what we wish for, a cultural tension develops. This individualism, at the same time, marks us as a lonely individual that craves a deeper connection. But similarly the wished for connection is often seen as a constraint, as there are usually certain responsibilities involved which just come along naturally when having deeper connections to other human beings. In that respect however, YouTube is able to “offer” deep connections with “no strings attached”.

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Websites used: http://mediatedcultures.net/smatterings/aesthetic-arrest/

Humor, Spectacle and Self-Referentiality

According to Alexandra Juhasz, there are three main qualities of any popular or viral YouTube video that make it entertaining.  These are humor, spectacle, and self-referentiality.  Juhasz claims that a video’s ability to be humorous stems from its ability to be “self-mocking” and “ironic”.  Whether or not a video can be considered a “spectacle” refers to how authentic that video feels to the viewer.  Self-referentiality simply points to a more meta quality of YouTube videos–that is, talking about YouTube within a YouTube video (i.e. – My YouTube Story videos, general YouTube commentary or criticism).

The main idea behind these three qualities of YouTube videos, Juhasz claims, come from methods practiced in earlier media which can be attributed to a sense of convenience and speed.  In other words, videos are easy to get to (if you know what you’re looking for), and easy to understand.  This also speaks to how recognizable a video is in terms of its main focus–Juhasz uses examples like a “big booty” or a “car crash”.  While a big booty or a car crash might not seem like authentic central focuses for a YouTube video, it is the authenticity of that specific big booty or car crash that ultimately makes an audience want to watch it.

My YouTube Life

My YouTube Playlist

 

YouTube. A mating ground of creativity, eclecticism and adorable cats. I’ve been on it since I got my first computer in 2008, and since then, I’ve been amazed by the amount and quality of content that people on this website could produce. One of the greatest and most unique things about YouTube is the fact that it can cater to literally any interest that anyone could possibly have. This, really, is why it’s so popular. Want to learn how to knit? YouTube. Want to listen to mostly any song ever recorded? YouTube.

My gateway drug into YouTube was through Kyle Landry, a talented teenage piano player from Massachusetts. One of his songs, Dearly Beloved, was from a video game I loved to play at the time (Kingdom Hearts), and it struck me the second I listened to it. I was hooked. I watched every single one of his videos, and even put them on as I fell asleep at night. I was continually inspired with how hard he worked at perfection, and ultimately, it inspired me to work harder on my musical skills. Still to this day, Kyle Landry is my favorite YouTuber.

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After a while though, I decided to venture out from this one channel. At around this time, Beauty Gurus were starting to surface. I started watching those videos too, as I do to this day. I got into vlogs, watching one a day as they filmed it (I primarily watch CTFxC and it’sJudy’sLife now). Vlogs are fantastic because you really do feel like you’re living their life with them, but not in a creepy way of course. You grow with them, even though you’ve never met. It’s a very YouTube centric and original platform, as far as I know, and I’m not sure what my everyday life would be like without it.

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My deepest connection to YouTube lies in a video I stumbled upon accidentally. One day about a year and a half ago, me and my brother were on YouTube, and came across a very strange video called “Cooking With Dog”. Thinking that it was some strange, sadistic video of a woman cooking her dog, we of course clicked on it. Instead, we found a sweet Japanese woman and her eerily well-trained poodle Francis teaching us how to make a cake. Well, the dog didn’t do much but “narrate” the cooking video, but still, it was so strange and adorable that we couldn’t stop watching. My brother watched every single one, and decided he wanted to start making the recipes based on the videos from Cooking With Dog. Over time, he became very good at it, and is now training to go to the Culinary Institute of America. All because of a little 5 minute video about a woman and her dog in a kitchen.

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In the end, YouTube is a cornerstone of my life. It’s where I learn, and where I relax. The people on it have inspired me, and others around me, to do better, and to be better. This may all sound cliche, but it’s true. Though it may be just another website on the big ‘ol Internet, it still affects people every single day, with every single video.

“Variability”

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What is Variability?

Variability: A characterization of new media in which different versions of a new media objects are derived from the original visual/audio elements of said object, and used to create a new composition while still maintaining a sequential identity that is particular to the original.

 

Citation:

Lev Manovich, “What Is New Media?” from The Language of New Media p. 43-55.

 

“Invisible Audiences”

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What is are “Invisible Audiences”?

 

Invisible Audiences: Digital objects are double articulations, created for a particular audience but with the knowledge that they can and will spread to an unknowable audience wherever the Internet is available. In other words, though content can be created for a specific viewership or people, it may spread to these invisible audiences wherever it can be viewed on the web.

 

Citation: Sean Rintel. “Crisis Memes: The Importance of Templatability to Internet Culture and Freedom of Expression”.

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“Searchability”

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What is Searchability?

Searchability describes the state of being searchable or the extent to which something can be searched. In our context however, searchability is one of the four features that contribute to memeticism. Via search engines objects of popular and folk culture are easily found, especially as meta-data tags improves the indexing and curation of digital objects. As such both raw materials and templates for generating objects are easily found.

Citation: Sean Rintel. “Crisis Memes: The Importance of Templatability to Internet Culture and Freedom of Expression”.
http://en.wiktionary.org/wiki/searchability

“LOLcat”

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What in the world is a LOLcat?

 

A lolcat is an image combining a photograph of a cat with text intended to contribute humour. The text is often idiosyncratic and grammatically incorrect, and its use in this way is known as “lolspeak” or “kitty pidgin”. “Lolcat” is a compound word of the acronym abbreviation for “laugh out loud” (LOL) and the word “cat”. Another, more simple definition is merely a photo of a cat doing a seemingly-innocuous thing, with large text superimposed.

Citation: Dwight Silverman (2007-06-06). “Web photo phenomenon centers on felines, poor spelling”. Houston Chronicle. Retrieved 20a 12-04-01.