Author Archives: Steph Salsman

What I Learned In Boating School Is…

If you aren’t familiar with Nickelodeon’s popular television show, Spongebob Squarepants, you won’t understand this title. If you are, GREAT! You don’t need to read this next little blurb!

[Spongebob Squarepants is enrolled in “boating school,” an under-sea equivalent to traditional driver’s ed. His teacher, Mrs. Puff, assigns his class a paper, summarizing what they’ve learned in boating school. Spongebob cannot write his paper, repeating the phrase “what I learned in boating school is…” until he can think of something. The clip is included below – not the best quality, but it gets the point accross]

[youtube]https://www.youtube.com/watch?v=YiExCESUepc[/youtube]

It’s hard re-calling everything you’ve learned over the course of a semester. What I learned in Eng302 is…

*CRAMP*

Just kidding.

This course has opened my eyes to a lot of information regarding new media that I use every day without realizing it. I couldn’t tell you how many Apple products I’ve owned in my lifetime (hint, I’m using one now) or how many times I go on Facebook a day, or how heavily I rely on Google for my everyday search inquiries. I googled the featured image for this post, as well as the Spongebob video clip. And don’t get me started on Amazon, it’s been my day-1 BFF since I learned how much I loved online shopping. I utilize all of these platforms every day, multiple times a day, without even realizing what large conglomerates they are. (BIG 4!)

As a Comm major as well, I am no stranger to discussion on privacy, social media, and I’ve seen Marshall Mcluen’s “The Medium is the Message” more times than I can count. But this course has dug a little deeper into the relationship with this technology within humanity. In my other classes, we learn the in’s and out’s of social media, what it’s used for, different technologies, and it’s impact on social movements, political campaigns, etc. In this class, we’ve taken it down to an individual level, discussing privacy policies and what it means to be an individual utilizing these technologies. Google, I love you, but I’m absolutely terrified of you now after learning about the information you take from me and sell to advertisers.

I also discussed in a previous digital reflection, how I was essentially blind to webseries. I used to think they were just people who were trying to get famous and made DIY TV shows in their spare time. Before this class, never had I ever watched a web series on my own time (aside from a few Jenna Marbles videos that my friends had shown me). Now I understand that they are more than just hobbies, they are a channel to communicate relative issues and concerns, and bond millions of people who identify with the same demographics or issues. I guess you could say I’m pretty mainstream – I love my Gossip Girl and my Grey’s Anatomy and I cried when I finished Desperate Housewives. So I guess there was no reason for me to actively seek out different kinds of media because TV gave me what I wanted. I’m halfway through Friends right now on Netflix and I feel myself falling into the trap of wanting “the Rachael” haircut, which was super popular when the show was aired on television. Regardless of my secret shames, I’ve learned there’s a lot more out there than what’s fed to us on mainstream TV, and it’s a lot bigger than anything I could have imagined.

The group project taught me a lot about people who utilize YouTube, especially within the University. You have your “zoomass” stereotypes putting up party videos and glorifying the party culture that exists here, and you also have marketing videos to publicize the university and attract potential students, and even entertainment (i.e. umass athletics) sharing videos to current students, minuteman fans, and alumni. Founded in 2005, YouTube is just this massive entity with endless possibilities. Yet, I also learned that not everything is brought up in its search queries, and it’s algorithms are questionable.

Overall, I’ve taken a look at my media usage and how I’ve looked at new media and technologies, and reassessed the possibilities for such powerful tools. They have reshaped society and what can be defined as humanity. Neoliberalism was also a HUGE topic of discussion, and the topics of race and gender in platforms like video games. There are limited choices in what kinds of characters people can play as, and it raises the question about stereotypes in the media that may have not been acknowledged before.

I can’t necessarily sum up what I’ve learned in Eng302 in a sentence, as Spongebob attempted to do, but I can leave the course with a solid understanding of a variety of topics within textuality and new media.

*CRAMP*

What_i_learned_in_boating_school_is

Lesson Learned – OITNB is NOT a Web Series

During one of the weeks when my team was “on-call,” we discussed YouTube and the readings for the week. One of the associated terms in which I made a Key Term, was webseries. They go hand in hand, as YouTube has become a popular place for publishing webseries and sharing people’s individual creations.

By definition, “a web series is “a series of scripted videos, generally in episodic form, released on the internet, or also by mobile/cellular phone””

(Yes, I just quoted my own blog entry. Oops!)

But I’ve learned a lot more since generally searching for a general definition. I’ve learned that webisodes are generally 5 to 10 minutes long and get right to the point with their plots and narratives. Anyone with an idea can pick up a camera and start filming and produce their own series. I’ve also learned that webseries are much more than a hobby to many people.

To certain groups, they are a means of expression for ideas that have yet to be picked up by mainstream television. Producing a webseries gives minority groups and ideas a channel to voice their opinions on issues relative to their demographic. Some unrepresented demographics on mainstream television (i.e. blacks or the LGBTQ community) find a stronger voice in watching certain webseries, as well. Though there is not really one major source or platform for sharing webseries, and most people need to actively seek them out, communities continue to emerge, bonding over specific issues portrayed within the content of the series (for example, domestic abuse, drug addiction, love and related topics, etc.).

Now, one MAJOR source of confusion for me was in regards to online networks like Netflix, who produce their own shows, such as Orange is the New Black or House of Cards. Well, I’ve learned that they follow a more traditional/mainstream television model and are NOT webseries. And this example has been brought up quite frequently throughout the remained of the course (and I sink a little lower in my chair each time because I initially made the mistake of calling OITNB a webseries). Netflix original series run as long as traditional shows aired on television, have a higher budget and production quality, and can only be accessed with a Netflix subscription.

Orange is the New Black does cover some issues not addressed on mainstream TV – such as homosexuality, transgender issues, issues of race, etc. but not in the same way that actual webseries do. Webseries found online, though scripted, have no boundaries on what they can and cannot include. There is no regulation on content or censorship as there is on mainstream television (or Netflix, which has become the college-student’s take anywhere TV). Some Webseries HAVE been picked up for television by networks such as HBO, but for the most part they remain a strong “underground” channel.

So, lesson learned – Orange is the New Black is NOT a webseries, and the difference will forever be ingrained in my head because of this class.

 

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Platforms: The Good, The Bad, and The Ugly

We have discussed platforms over and over again. They’re great, right? Eh, well that’s up for debate. A platform is only as successful as it’s relations with it’s customers. Amazon, for example, is ~*~awesome!~*~ I love my Prime account, I love watching Suits and other shows as soon as it’s available, I love one-day shipping, and the other little perks of being a Prime member! But if Amazon didn’t take care of me, there’s no way I would keep it around. And that’s what Bezos is going for here – “his platforms mean very little without customers and users.”

FILE - This Dec. 13, 2005 file photo shows stacks of Amazon.com boxes with merchandise for shipment, at the Amazon.com fulfillment center in Fernley, Nevada. Amazon.com Inc. has signed a deal Monday, Sept. 26, 2011, to stream Fox movies and TV shows to members of its Amazon Prime premium shipping program. (AP Photo/Ben Margot, File)

But aside from all of it’s perks and it’s incredibly easy user-interface, there are a lot of risks and downsides to such a platform like Amazon:

  • Click Fraud, for one, is “an attempt by a third party to run up a company’s online advertising expenses.” Automated programs click ads as if they were actual users, and make advertising networks boatloads of money.
  • Illegal Advertising has become a huge issue with companies like Google, who turn a blind-eye to ads on their platform for things not in the regular market (i.e. illegal prescription drugs/pharmacies)

Though they may not seem like huge threats for users like me, scams like this threaten to destroy the platforms we’ve come to know and love. And Amazon isn’t the only one in danger! There are the “Big Four” – AmazonApple, Facebook, and Google – as well as smaller online conglomerates such as Craigslist and Ebay and Etsy who face similar problems. There is a lot of risk associated with creating successful platforms. The bigger these sites get, more and more attempts to take it down emerge.

In the Age of the Platform, ascension almost always means at least a modicum of controversy — and that invites web-savvy and nosy trolls, critics, skeptics, and other naysayers.”

What about government regulation on these platforms?
Well, because there are SO many attempts to exploit these big companies, the government must pick and choose its battles to investigate and allocate funds toward. The general rule of thumb for government has been to keep its eye on the #BIG4. For example, antitrust investigations from the FTC review the popular platforms.

The “Gang of Four” have become monopolies in the industry, and as the “Perils of Platforms” reading suggested, they are the robber barons of modern society. Move over Rockerfellers, Zuckerberg’s in town. What’s that Carnegie? I can’t hear you over JOBS. These companies have questionable tactics and a “ask for forgiveness first, permission second” mentality when it comes to business practice.

“Building and maintaining a platform means being willing to move quickly and decisively, even at the risk of angering existing different powers-that-be, customers, and users.” 

Surfin’ You(tube)-S-A

If I had to choose one thing I use YouTube for, I don’t think I could. If I had to pick one genre of video or one channel to watch for the rest of my life, I’d be stuck. Such a large video sharing site has so much content, that putting together a playlist really made me question my interests and priorities. So as a disclaimer, there are quite a few “guilty pleasures” thrown into this mix.

  1. Tomorrowland’s 2013 Warm-up set
  2. “What Are This” – Jenna  Marbles
  3. Game of Thrones Season 5 Trailer
  4. Wedding Proposal video
  5. Taylor Swift VMA performance
  6. Christian the Lion
  7. Scarlett Takes a Tumble
  8. 2 Hampsters, 1 Wheel
  9. Real Queen of Vagina
  10. I Will Always Love You (asain man)

 

 

I primarily use YouTube for quick things I just “HAVE” to see. Whether it’s music I need to hear, a video someone told me about that I need to check out, or a guilty pleasure that’s just funny and I’m in the mood for it (looking at you, Jenna Marbles and those wedding proposals). I don’t find myself on YouTube too often, and once I’m on it’s usually for a short time span. The Tomorrowland set in my playlist is my go-to study music, it’s long and the songs fade into each other so I don’t realize how much time is going by while I’m doing my work – that is, until it’s over and I know that an hour has gone by. I don’t necessarily consider myself a YouTube-r, but I have an eclectic arsenal of things to watch, and I’m always open to adding more!

Disclaimer: The “Real Queen of Vagina” video is EXTREMELY inappropriate but was one of the videos that a group of friends and I would watch and think was hysterical – the absolute definition of a guilty pleasure

Key Term: Nichetube

The term nichetube is introduced by Alexandra Juhasz in “Learning the Five Lessons of YouTube” and can be defined as:

  • A video that falls off the radar, undeserved and unobserved by YouTube’s system of rankings

“Niche” – a place or position suitable or appropriate for a person or thing; a distinct segment of a market
                         (to find one’s niche…)

YouTube is so large and vast that it is easy for unique, less-popular videos to be lost in the depths of it’s content. The way it’s ranking system is set up is comparable to high school popularity rankings. The more popular videos, that may  be lacking in substantial or original content, push aside the less-favored underliers into the “weird cliques” and might as well be lost.

In order to find videos within “nichetube,” users must know exactly what they are searching for. Popular videos about certain topics reflect and reinforce the standard views of society. The most radical, ideological videos are flagged, reported, and typically removed from the site.

  • With YouTube being one of the most visited archives of videos, the idea of “nichetube” brings up the question of democracy, and how democratic is it of the site’s algorithms to favor mainstream content
  • Not a an equal forum for discussion or expression of opinion

 

Disputing-and-Appealing-Video-Removals-on-YouTube

 

Key Term: Web Series

web series is “a series of scripted videos, generally in episodic form, released on the internet, or also by mobile/cellular phone”

  • part of a the newly emerging medium called web television
  • a single instance of a web series program is called an episode or (more cleverly named) a webisode

Many producers of web series use platforms such as YouTube or Vimeo in hopes of attracting as many viewers as possible and look for potential partnerships or sponsorships to make a profit from their creative product.

Producing and distributing a web series is a generally cheap way to reach a global audience.

  •  Jenna Marbles: began as a writer for StoolLaLa, the female counterpart to Barstool Sports, later created vlog-style  videos and became an almost-instant YouTube success

There is a wide spectrum of what is considered a web series, from amateur productions to bigger media conglomerates. For example, there are smaller shows (still with a pretty significant following) such as “The Lizzie Bennet Diaries,” but also much larger companies diving into this new media form.

  • Netflix, for example, creates series released only online for its subscribers
    • i.e. “Orange is the New Black” or “House of Cards”
    • However, these are typically released one season at a time, rather than one episode at a time

 

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Opt-out? When did I ever opt-in?

When you think of Google, what do you think of? Convenience? Sure. Results? Absolutely. If we’re being honest, Google is there for you more often than even the closest of friends. When you need something, where do you turn first? If you’re anything like me, just “Google it!” Move over, Nike. People aren’t into doing anymore, they’re into googling. 

It’s true, the majority of us have been “googlized.” It’s a noun, it’s a verb, it’s integrated in every part of our lives. Long gone are the days of a simple search engine. Now there’s search and scholar and gmail and maps and doodle and all of these incredible applications brought to you by, none other than, Google. I like to think of Google and all of its popular features similar to Apple and it’s products — they all work and run together with a similar interface, they sync with each other via iCloud, and the possibilities for what you can do with these products are seemingly ENDLESS. What could be the harm in that?

The biggest thing that struck me from the readings this week was the issue of privacy and how little of it we have. It seems that the more Google does for us in everyday life, the less control we have over what stays private. It’s a trade-off; Yes, you want Google to sync your information and know your location and help you with whatever task you may come across, but in exchange for its services it needs and collects specific information on you that you can’t necessarily take back.

One example: Say you’re writing a research paper on sloths. You find all of these amazing articles and as you’re doing your research, you realize you forgot to cite something. How are you going to find that article again?! You can’t remember what you searched for to get that particular result and you need it NOW. Well have no fear, Google knows what you’ve searched for and more often that not it will bring you back to that, or related, search results because of the cookies in your browser.

But did you give Google permission to keep track of your online activity? With Google’s technology, are you ever even offline? Well Google user, you’d know this if you ever read the constantly-changing privacy policy and terms of use. People tend to skip over the daunting legal contracts presented to them when they sign up for particular services or use certain softwares. The default settings for such sites usually allow for maximum access to information. In order to change these settings and have any say in what Google has access to, users must “opt-out” of certain setting configurations.

So I guess the biggest question I have is, when did we ever opt-in?

 

Take it from our friends of South Park, ALWAYS read before agreeing to anything:

[youtube]https://www.youtube.com/watch?v=sglZGSwK6ow[/youtube]

 

What’s Trending Now: Left Shark

Superbowl XLIX MVP – LEFT SHARK

Viewers of Sunday’s Superbowl are going crazy over the rhythmically-challeneged “Left Shark” backup dancer from Katy Perry’s halftime show.
[youtube]https://www.youtube.com/watch?v=CjzOoSAuJYk[/youtube]

 

Instantaneously memes have arisen all over the internet starring everybody’s favorite sea creature:
http://ftw.usatoday.com/2015/02/super-bowl-shark-memes-katy-perry-halftime  

Sites like BuzzFeed have eaten it up:

http://www.buzzfeed.com/daves4/hail-left-shark#.dfNZkjGdV

http://www.buzzfeed.com/spenceralthouse/i-think-i-left-the-oven-on#.air43YyqK

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Same buddy, same.