Author Archives: ssupnet

Wrapping Up!

I signed up for English 302 because it met an IT minor requirement. I didn’t know what the class would be like or what “new media” meant. All I knew was that it’d help me get one step closer to graduation. I thought we’d read books and use computers and analyze news articles or something basic like that. In high school I took a media studies class where we analyzed contemporary media including everything from tv shows to advertisements to magazines. I expected this class to be similar, but I was in for a pleasant surprise because I’ve learned quite a lot, an almost overwhelming lot. If I were to narrow down what I’ve taken away from this class into the 3 main concepts that I found most valuable, they would include:

1) Analyze everything!
Who knew memes had a purpose? I didn’t! I thought memes were superfluous, immature, and pointless graphics made by a bunch of pissed off and bored teenagers with nothing better to do but troll the internet with seemingly irrelevant comments. Boy, was I wrong! I learned that memes play a significant part in allowing this generation a new medium to express themselves and voice their opinions, especially in response to contemporary matters in a cynical and creative way. Memes are outlets that can be both constructive and fun. Why does Snow White have Steve Buscemi’s eyes in this picture? What does this photoshopped image say about society?

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Or this one?

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Or this?

I do not know, and I’m not sure I care. But I do know that someone out there does know and care. I’m sure that if I wanted to and if I had the time to, I could probably write pages upon pages about what this meme means and what its significance is today in society. Memes are fun. They’re playful, but they also hold important messages.

2. Don’t trust Google, even though we need it!
Google and other platforms, as warm, fuzzy, and friendly as they appear are untrustworthy sources that possess way more information about us than they should. At the same time, however, these platforms like Amazon and Facebook and Google have become an integral, almost central part of our lives. We are constantly checking our Twitter feeds, our Instagram likes, our Facebook notifications. Platforms have given us a new way of life–a new way of socialization and connection. These platforms have made communicating easier and faster than ever before in the entire history of humanity. But we need to tread carefully.

3. New media creates a space for minorities to voice their opinions, to express themselves, and to make themselves more present in today’s society.
Which is awesome! Web series have given minorities more air time in a way that television has been slow to do. It has opened up an entire world for minority viewers to see themselves reflected online or even in video games. New media is diversifying entertainment. It’s giving minorities a voice, empowering them, and legitimizing their presence. Finally! A world in which they are in charge of what they produce, create, write, and publish. No longer are minorities constrained to the limitations of mainstream media. New media has created a promising and welcoming space for minorities to speak, share, and communicate.

social-media-diversity-facebook-youtube-twitter

YAY!

Milk and Amazon

I love Amazon. Amazon Prime is a life saver! When I broke up with my ex last year I needed a new mattress, and I needed on quick. So what did I do? I didn’t go to Sleepy’s. I didn’t have the means to transport a 100lb mattress from the store into my apartment. I also didn’t have the funds to pay for a mattress worth more than $500. I avoided all this hassle. I avoided the awkward mattress testing. I avoided the desperate salesman. I avoided the burdensome pick up and drop off. What did I do? I went to Amazon, and in just a few clicks, and after reading a few reviews, and in just a matter of 2 days, I had a brand new mattress!

casper_in_box

Amazon has made my life incredibly easy. I’ve found everything from textbooks to bathing suits to special light bulbs on this platform. Amazon has saved me obnoxious trips to random hardware stores or to distant malls. Amazon has allowed me to use and expend the least amount of energy to receive a product I probably purchased on a mere whim. Amazon has allowed me to indulge in my American, first world, world class laziness. Amazon has opened up a world of possibility for me, a world of consumerism and shopping and joy and gratification I probably would not have experienced otherwise. And I love Amazon for this, but after reading several articles on platforms and their sneaky sales tactics, I have to admit that Amazon doesn’t appear as kind and pure as it once had been for me.

The author of “The Age of the Platform” used a metaphor to best present the idea to me:

“Amazon Prime’s cheap and fast shipping causes shoppers to buy considerably more than they normally would…everything Amazon does–and how the company does it–is by design…For instance, grocery stores place milk in the back and put high-margin items near the register. They make it reasonably difficult for customers to run in and run out. Customers in the store for longer periods of time are more likely to purchase more things; they have more time to make impulse buys.”

When I read that my mind was blown. Milk is always in the back! And I always end up buying Icebreakers at the cash register! And Amazon’s design with its recommended products and ease of use and efficiency have definitely forced me to splurge more than once or twice! Reading that made me feel like a stupid, senseless, gullible, vulnerable, pliable, dumb, and greedy consumer. Reading that paragraph made me feel like a fat, wasteful cow easily goaded into buying products I don’t need.

But at the same time, hello?! I can order books I’ve been meaning to read and have them at my doorstep in 2 days with FREE shipping! I can order Dunkaroos (which have been discontinued in the US) from Canada and snack on them in 2 days! I can grocery shop on Amazon. I can buy shoes, clothes, bags, food, beds, and even milk from Amazon! As much as I feel I should be skeptical of Amazon, I really don’t see myself ever not using it.

Platforms, as sneaky and untrustworthy as they may be, in the long run do a great deal of good for the hungry American consumer. They make connections more efficient, fast, and easy. Americans will always value this over the hidden downfalls.

My Television is Alive and Well

My television is alive and well. Well, perhaps that’s an exaggeration seeing as I haven’t had cable in almost 4 years thanks to being in college and thanks to the insane cost of cable. There’s no way I’m going to ask my parents to pay an extra hundred a month so I can get my fill of SpongeBob and The Walking Dead when I can easily stream these shows online for free or wait a year for my favorite series to become available on my ex-boyfriend’s Netflix account.

But I still do not retract my statement that my television is alive and well. I love TV. My earliest memories consist of me laying on a black leather couch that my parents bought in the ’80s. I’m sucking on a bottle full of milk and watching the Rugrats in my underwear. Good times–but twenty years later, whenever I go home during holidays, there I am again: I’m in my underwear watching ’90s reruns and sipping on a cold drink. I doubt ever seeing this kind of lifestyle, this kind of media ever going out of style.

There’s something very human, very comforting about watching television. I feel more connected to the universe. I’m comforted by the fact that there are thousands of other Americans sharing the same show with me. I’m comforted that I’m not alone, that I’m not the only one rolling my eyes at a lame commercial. Or that I’m not the only one fascinated by the way Rick Grimes says “CORAL”‘s name when a new episode of The Walking Dead airs.

Coral-ani-gif

It’s the same with the radio. There’s something special about listening to a song with others. It’s a communal feeling that I’m not sure if others share. I like knowing that a shared tv show, commercial, or song connects me to the rest of the world whereas choosing a song on my ipod or selecting a show on Netflix makes me feel more detached. Sure, I’m in charge of what I get to watch or listen to, and that’s an awesome perk, but I lose that sense of connection that cable and radio offers.

On that note, I feel like Netflix is definitely the way of the future. It’s cheap. It’s easy. It offers the audience control–something that cable lacks. There are no commercials. I can pause, rewind, or fastforward any time that I want. The same goes for web series–something I have never really found an interest in.

I personally can’t stand the poor quality of web series. I can’t watch bad acting, I can’t listen to bad writing, I can’t watch bad production and directing. I understand that web series offer something that TV has yet to give its audience. Web series offer minorities a place and a voice. As Professor Russworm states in her article about web series:

“Internet ‘television’ offers something network or cable programming never has: hundreds, if not thousands, of on-demand amateur and professional content…are created by or star black people… A micro-niche model best describes how to think about the audiences for the current online content, meaning it is highly probable that a given viewer will find something in the multitude relatable and entertaining enough.”

Now that I reflect on it, I have definitely, and on several occasions turned to YouTube to watch videos created by people who are like me–Asians, minorities, women. I have often turned to YouTube to watch Asian comedians describe what it’s like to be an Asian American–something that TV or Netflix has never offered me insight on.

All in all, I don’t think television is a dead medium. I will always have a desire for optimum quality and for the strange connection I feel to the rest of the world when I watch it. At the same time, I think that web series definitely have a bright future. I think it opens up mainstream entertainment to minorities and niches. I think both mediums have and will continue to have a place in our lives, and I’d be incredibly sorry to see either medium fade away with time.

Linguistic Profiling

Linguistic profiling is the practice of identifying the social characteristics of an individual based on auditory cues, in particular dialect and accent.

AccentAnalysis

“The origin of inequality withing the (Xbox Live) space.”

“Linguistic profiling is similar to racial profiling. Racial profiling uses visual cues ‘that result in the confirmation or speculation of the racial background of an individual, or individuals,’ and linguistic profiling ‘is based upon auditory cues that may include racial identification, but which can also be used to identify other linguistic subgroups within a given speech community.” -Kishonna Gray

  • used as an effective means to filter out individuals whom one may not want to do business with
    • e.g. according to executive director of National Fair house Alliance, insurance companies, mortgage companies, and other financial institutions may refuse to extend services if they think you sound Black or Mexican
  • occurs frequently within virtual communities
    • people feel free to disclose personal information believing that they will remain anonymous, but are sometimes unaware that their voice itself automatically reveals a lot about the speaker
    • e.g. ” The first half of our griefing exercise was spent killing members of our own team comprised of all males who spoke Standard American English…This type of behavior is usually in response to an oppressive act that occurs against [the Conscious Daughters] within Xbox live. They react in this manner only when someone forces them to this type of action by calling them bitch, spic, or by commenting on their citizenship based on how they sound.”

I’m Gaming. I’m Cringing.

There is a popular Facebook page that I’m not proud to say that I subscribe to. It’s called Stuff that makes you cringe, a “facebook page [that] collects random pictures and videos of stuff that is intended to make you cringe.” Unfortunately, however, I find that the users and commenters more often than not are the source of any cringe I receive from visiting this page. This page often pokes fun at Furries, Bronies, nerds, feminism, gamer girls, etc. Comments range from threats of murder, rape, and humorous memes, but during the Gaming and Identity discussion week, I found myself constantly coming back and thinking of this page.

Screen Shot 2015-03-31 at 4.04.41 PMThis is a screenshot from their Facebook page.

Photos like the one above are commonly shared on Stuff that makes you cringe. Within minutes these pictures gain hundreds of likes and just as many degrading, demeaning comments attacking the person featured in the image. These commenters react heatedly with angry responses that often mock the self-proclaimed gamer girl. In the above picture, one commenter mockingly states, “yes i am grill, yes i play video games, problme?” The commenter brings into question her intelligence and mocks her identity. Another commenter simply posted a picture of Piglet crying and holding a gun. Clearly poor Piglet does not want to shoot, but the commenter suggests that it simply must be done. He has no other option. She must die.

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This image also screencapped from the Stuff that makes your cringe Facebook page.

There are countless posts shared by Stuff that makes you cringe similar to these two. The commenters who react most heatedly are often male. Shaw addresses the stereotype that the most common gamer is “the dominant White, heterosexual, male, teen.” Shaw states that this stereotype has been disproved time and time again by studies, but that the stereotype remains rampant among so many because game developers have yet to represent marginalized groups in games. Shaw states, for example that

“the argument is that if scholars can prove that members of marginalized groups are gamers, the industry will have to offer content that is more diverse.”

So I find it quite annoying that these commenters with their threats and their lame memes feel the need to attack girls that identify as gamers. I find it extremely annoying that these people assume that the gaming community should be one belonging  solely or mostly but widely to men!

I definitely agree with Shaw that the term “gamer” should not be all-inclusive. I play the Sims. I play Animal Crossing. I’ve beat Halo 3 on Legendary, but I would never, never, never call myself a gamer. Shaw states that “Labeling everyone
who plays video games as a gamer, however, is misguided.” I agree.

Screen Shot 2015-03-31 at 4.19.56 PMI don’t even know how this one is cringe worthy at all!

However, I think that applying the term “gamer” to yourself is a personal choice that I don’t think outsiders should really have a say in. Shaw says that “identification allows for the self-definition of the individual, rather than on static definitions of identity applied from the outside.” Why can’t these little girls call themselves gamers? How does it affect the critics? Really? How does it impact their lives?

I mean it’s not the same as eating broccoli once and then calling yourself vegan.

These girls are hurting no one.

Key Term: Game Mechanics

Game mechanics are a distinct set of rules or methods that design the outcome of interactions within the game, thus providing gameplay. There is an input, a process and an output. Game mechanics also involves the the users response to collections of these mechanics.

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“The term ‘game mechanic’ doesn’t appear in the piece but it underlies the argument throughout, explaining how points that a player can spend on advantages like ‘talent,’ ‘wealth,’ ‘charisma,’ and ‘intelligence’ are distributed by ‘the computer,’ and that players must ‘deal with them,’ just like they must in real life. This argument makes racism and sexism seem socially neutral, mechanical, structural, and not a personal act of aggression or oppression perpetrated upon one peron by another.” -Lisa Nakamura

  • Game mechanics allows gamers to understand the gaming world as constructed
  • Nothing should be taken personally
  • Many male gamers cannot tolerate the feeling of being blamed for their privilege
  • Game mechanics allows them to not view themselves as privileged, and therefore blameless

“Explaining race and gender as a structural advantage, an aspect of a made environment that was designed to reward some types and punish others, lets white male readers hold themselves blameless for their own advantages.”

maslows-hierachy-of-needs-game-mechanics

Top 15 YouTube Playlist

I have YouTube bookmarked in my browser, but I find that it’s a link I rarely click. In fact, a quick peek at my browser history reveals that I only visited YouTube twice in the last month: once to view a lyric video of a song I like, and another time to watch an episode of LAHWF, a comedic web series which features a guy playing awkward pranks on other people.

LAHWF is hilariously awkward:

[youtube]http://youtu.be/Ne_vPuRbaX0?list=PL989QMRUITFt3pHUEikzZG-2CTyM1naG3[/youtube]

I would like to believe that YouTube doesn’t play a significant role in my life. When YouTube first started gaining popularity, I held no interest in what the site had to offer: a bunch of people vlogging about their personal lives. I didn’t care about what they were talking about. I didn’t care about their teenage angst, their drama, their hair. It was all so irrelevant. I found more amusement from actual cable. I chose Spongebob over RandomYouTubeUser123. Despite YouTube’s growth since that era, I find that I still choose Spongebob.

I don’t have cable, but I still tend to avoid turning to YouTube for recreation. Instead, I turn to Netflix. I binge on Netflix. Hours and hours will pass before I move an inch from my couch thanks to Netflix—not YouTube. When I do use YouTube, I use it sparingly and briefly.

I’m much like Michael Scott in that I just don’t “get” YouTube sometimes.

I use YouTube when I need a brief distraction. I use YouTube as a last resort when I find that I can’t engage in something more exciting. For example, if I’m in a long line between 2 strangers, and I see that it won’t be moving any time soon, I pull out my phone and watch a short clip. I find that I don’t open the YouTube app, but I open an app like BuzzFeed that in turn opens up a video on YouTube that BuzzFeed created. For example:
[youtube]http://youtu.be/8lK475dxZds?list=PL989QMRUITFt3pHUEikzZG-2CTyM1naG3[/youtube]

I also use YouTube for tutorials. If I want to mix up my makeup routine I check in with one of my favorite makeup gurus for a step-by-step guide on how to create the perfect winged liner or how to contour like a Kardashian. Or if I’m having problems with my laptop or an application on my laptop, I’ve utilized YouTube to guide me through many technical issues. For example, I’ve used videos like the following to run Windows on my Mac:
[youtube]http://youtu.be/HNkT9uybiUw?list=PL989QMRUITFt3pHUEikzZG-2CTyM1naG3[/youtube]

I use YouTube for reviews. I watch videos on YouTube if I want to buy an expensive makeup product, but don’t want to invest without the honest opinion of a normal, everyday person like myself. I watch videos created by obviously unpaid laypeople like myself. They tell me if its worth the money, and I know I can trust them because I know they aren’t being paid to lie about how awesome a product is. For example, in the following video the author doesn’t appear to be being paid. She’s trustworthy. Her review is honest, straightforward, and well-organized:
[youtube]http://youtu.be/ij-jfo3k2OI?list=PL989QMRUITFt3pHUEikzZG-2CTyM1naG3[/youtube]

I use Youtube to watch short clips of moments in shows I like. For example, I’ve watched this video a thousand times and I could watch it a thousand more:
[youtube]http://youtu.be/31g0YE61PLQ?list=PL989QMRUITFt3pHUEikzZG-2CTyM1naG3[/youtube]

Finally, I use YouTube for music. If I can’t find a song I like on Spotify, I turn to YouTube. If I want to know the lyrics to a song, I turn to YouTube. If I want a friend to get into a band I like, I share one of their best music videos. For example, the following is the last song I searched for and listened to via YouTube. It’s a reggae band from Hawaii, too unpopular for Spotify:
[youtube]http://youtu.be/m-Ao-GjS3Fk?list=PL989QMRUITFt3pHUEikzZG-2CTyM1naG3[/youtube]

I think that YouTube is definitely a valuable and useful tool, but I don’t think it’s as significant an aspect of my life like either Google, Facebook, or Netflix are. Google offers me information. Facebook offers me social interaction. Netflix offers me hours upon hours of entertainment. However, I find that YouTube doesn’t offer me one sole thing. YouTube offers information, social interaction, and entertainment but these aren’t its specialties. Perhaps I find YouTube so unappealing because it offers all of these aspects instead of specializing in just one. YouTube concentrates on the user and user-created content. For this reason, I think YouTube is incapable of specializing and catering to one sole feature, and is therefore unable to be the provider of any one thing (as Google does with information, Facebook does with social interaction, etc). A lot of the time, unless it directly affects me, I have no interest in other people’s videos like mashups, OOTD (outfit of the day) videos, etc.

Here is my complete playlist which includes the above videos and more!
[youtube]http://www.youtube.com/playlist?list=PL989QMRUITFt3pHUEikzZG-2CTyM1naG3[/youtube]

A Reflection on Memes

Perhaps the only meme that has ever made me truly LOL.

I have never thought so hard or so carefully about memes before this last week of class. I have never thought of memes as anything but poorly photoshopped images with jokes I did not understand laid over them. When I thought of memes I thought of the inescapable troll face plastered all over Facebook in comments and comment replies. The whole thing left me wholly uninterested and indifferent. I had no desire to “know my meme.” I had no desire to make a meme. To be honest, many of my previously held beliefs remain unchanged.

I still have no interest in memes or the meme culture. Perhaps I think it is just irrelevant to my generation and to me personally, but the last week’s readings have definitely challenged these beliefs. According to Rintel, the author of the “Crisis Memes” reading, “one of the overarching purposes of online memes is social commentary…within which they find three subcategories: people concerned with displays of good citizenship; tongue-in-cheek, socially-oriented, political critique; and social activism or advocacy.” To be honest, when I read this I thought the author was being hyperbolic to a fault, exaggerating to make a point I did not agree with.

I thought to myself, “There’s no way this meme is making any kind of social commentary.”

The reason I struggle with believing Rintel is that I feel like the kids who make memes are just that: kids. How can I take a photo of Keanu Reeves or a badly drawn stick figure dude flipping over a table seriously? How can I take these memes seriusly when, in my experience, they’re posted majority of the time for the trivial purposes of trolling, being annoying, or getting a laugh?

Rintel does acknowledge my doubts. He states that some people hold the belief that “crisis memes are frivolous and ghoulish attention seeking rather than reasoned discourse, and that they are inherently culturally divisive.” He basically vocalized, more eloquently than I ever could, my negative opinion of memes. However, he goes on to tell me that this viewpoint is “tired, misplaced, and/or miss[es] the point of what we can learn from crisis memes.”

When I read that all I could think to myself was, “No, Mr. Rintel. My viewpoint is not tired! Memes are tired! Memes are misplaced! Memes are overused! Not my negative viewpoint of them. What could you possibly want me to learn from an overused photo of a grumpy cat?!?”

In response, Rintel states, “crisis memes are…an important manifestation of civil society because they show people to be interested in taking an evaluative public position.” I yet find myself struggling to agree with Rintel. I would prefer that today’s youth take a stance on important matters more thoroughly with words, essays, blog posts, or videos. I feel like making a meme is a lazy approach to having or forming an opinion. I feel like statements should be followed by evidence and reasoning—that they shouldn’t be shortened into phrases superimposed over images. I feel like memes aren’t enough.

Rintel closes his essay with the idea that memes are good because they promote freedom of expression. I feel like he kind of copped out at the end of his essay because yes…that’s an idea I don’t think anyone can argue with. People, or more appropriately kids, should be able to post whatever they want. I just prefer that these posts take on the form of well thought out words rather than images, which can easily be mistaken for meaningless trolling as I once thought they did.

Culture of Disposability

From the Burns reading entitled “From Memes to Mashups: Creating Content from Content.”

“In fact, in a culture of disposability, the genre of the mash–up might well have benefited from its underground status, which adds to its subversive cache. The music is effectively contraband and is only permitted to exist to the extent that it remains below a commercial radar.” p. 77

Definition:

  • the notion that products can simply be thrown away, indicating a lack of responsibility for the resources one consumes
  • tiring quickly of clothes, cars, electrical goods, music, etc > throw away > replace
  • disposing of things when they break or fall out of fashion
  • promotes a cycle of consumption
  • causes a person’s relationship with things/items/people to be transient and artificial

The term “culture of disposability” can help to explain the popularity, relevance, success, and dying out of memes and mashups.