Hello Class & Other Readers!
Greetings from Washington DC! I am here completing a health and nutrition communications-focused internship at the International Food Information Council (IFIC) – a nonprofit organization with the mission of communicating science-based health and nutrition information to multiple audiences. I’ve been at IFIC now for a little over 3 weeks and so far I am really loving all that my internship has had to offer. I have been able to attend a number of meetings including the IOM healthy weight workshop, the first DGAC meeting, a number of nutrient/ingredient webinars, committee meetings, and other project meetings. It’s definitely a change from my full-time job in industry working for the General Mills Bell Institute of Health and Nutrition. IFIC supports a broader range of topics and does so with a broader lens (than what I am used to being just focused on one company and one portfolio).
I’ve been supporting/leading a number of communications-focused projects – and let me tell you I am learning so much! If you are interested in checking foodinsight.org – I have one blog (on sucralose/diabetes) already published and 2 more coming soon (on stress/inflammation and food safety for the Fourth of July). Even though I’ve only been here for a short period of time – I have been able to develop my research translation and communications skills tremendously. I am working on a number of consumer-focused nutrition communications and research projects that have really broadened my horizons and challenged me to think critically about the research.
Wanted to share 5 quick “Ah Hah’s” I’ve had during my short time here so far:
- IFIC covers a broad array of topics and issues, for multiple audiences! – broad set member companies and invested parties means covering a broad spectrum of important topics! Plus – they communicate messages to health professionals, industry professionals, academia, and consumers so they need to be cognizant of how they are communicating to each group.
- They strive for a happy medium – Due to their broad member base, member-approval of resources, messages and communications is critical, but unfortunately sometimes this creates redundancies, re-work and so they often need to flex to find that happy medium.
- Influence of the Media – They are constantly tracking what’s going on the in the media and examining the “ripple effect” of various topics/articles/blogs/tweets
- Staff – Extremely hard working staff, many from very diverse backgrounds, very detail oriented! Being used to a VERY large company – It’s definitely been a little bit of an adjustment, but I am enjoying the nonprofit world and learning so much about operational differences.
- Small (nonprofit) organization=Limited $$. Budget is always a key factor when managing committee dollars and prioritizing projects.
Obviously there will be much more to come and I will go into more detail about my project: “Campaigning for Health: Promoting Healthy Behaviors and Increased Nutritional and Food Safety Knowledge to Consumer Audiences” in future blog posts. In the meantime, I am trying to soak up all that Washington DC has to offer since I am only here for 6 more weeks!
Nicole Hines