Category Archives: Research

2013 Tomb Raider

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In the 2013 version of Tomb Raider, Lara Croft is more athletic, wearing cargo pants instead of tiny little shorts as she did in the previous games. However, in this story, and especially deeply implied by the trailer, Lara Croft seems to be sexually assaulted. “A few months ago, executive producer Ron Rosenberg told Kotaku that scavengers on an island where Lara is trapped attempt to rape her. “She is literally turned into a cornered animal.” (Note: Likening victims of attempted rape to “cornered animals,” is the very definition of dehumanizing.) “ (Forbes).

Again, going off the executive producer’s comments, When Rosenberg spoke about Lara, he said, “When people play Lara, they don’t really project themselves into the character…. They’re more like ‘I want to protect her.’ There’s this sort of dynamic of ‘I’m going to this adventure with her and trying to protect her….’” In this, the executive producer is basically saying that it would odd for a boy to relate to a female hero – therefore, they must make them vulnerable in order to to relate to them at all. Consider this when thinking about that concept: How many people can relate to non-human characters? The answer is a lot. So why would a woman be any different?

In general however, the 2013 Tomb Raider is much less hypersexualized than the orginals. Instead of her breasts being the prominent focus, the details and intricacies (which was aided by the better processing systems, of course) of her face becomes the focal point of her character. She is strong and tough, but has moments of weakness, like any person would too. The depth of her character is better: she is much more than just a pretty face.

 

Citation: Pinchefsky, Carol. “A Feminist Reviews Tomb Raider’s Lara Croft.” Forbes. Forbes Magazine, 12 Mar. 2013. Web. 12 Mar. 2014.

Digital Gaming Culture

Digital gaming culture: As implied by its title, digital gaming culture is the alternate reality that exists within the realm of digitized video games. In the context of this article, the author asserts that this culture shifts power relations to put women in a vulnerable position in comparison to men. Digital gaming culture refers not only to the hypersexualization of victimization of women within video games, but also the existence of the trend/belief that men are better than women at actually playing video games. This culture emphasizes gender stereotypes by portraying women largely as objects of sexual desire with little focus on positive skills that women maintain. However, it is not all negative. Digital gaming culture, on the flip side, can also create realities in which men and women can assume any identity they want through the creation of custom characters, etc. The “Women and Games” article also cites an interview recording in which many women state that gender-neutral games allow for a space where equality is achieved through competition and skill, i.e. if women are better than men at certain video games they feel more powerful than they do outside of virtual realities and inside of the reality of human society.

Taken from “Women and games: technologies of the gendered self”

YouTube Partner Program

Per the YouTube website, the YouTube Partner Program is described as a program that allows creators to monetize content on YouTube through a variety of ways including advertisements, paid subscriptions, and merchandise. In addition to joining the Partner Program, Creators can take advantage of the variety of resources, features, and programs that YouTube provides to help you build your channel(s) and your audience.

Basically, to make money off of YouTube, you have to be a part of this partner program.

Not just anyone can join, however. Criteria to be admitted to the partnership program is as follows:

“Your YouTube channel may be eligible for the YouTube Partner Program if it meets the following criteria:

  • The program has launched in your country.
  • Your account is in good standing and hasn’t previously been disabled for monetization.
  • You upload original, quality content that is advertiser-friendly.
  • Your video content complies with our Terms of Service and Community Guidelines.
  • You have reviewed our copyright education materials.”

There are also some stipulations regarding what kind of content one can post when using the program, as to avoid copyright issues. Examples are listed below:

  • Music (including cover songs, lyrics, and background music)
  • Graphics and pictures (including photographs and artwork)
  • Movie or TV visuals
  • Video game or software visuals
  • Live performances (including concerts, sporting events, and shows)

Additionally, through the article we read for class today entitled “How Much Money Do YouTube Stars Make?” we learned how much one can realistically make off a “YouTube career.” YouTube gives its content partners, that is those that participate in the program, 55% of the ad revenue that they bring in (while YouTube gets 45% of the profits.) The types of ads that are used to sponsor their videos are a factor in how much money they earn. Pre-roll ads (ads that lead into the beginning of the video) bring in an average of $5 for every 1,000 views. Banner ads bring in an estimate $.80 cents per 1,000 views. 1,000 views is a lot, so clearly to make money off this partnership, the user’s content must have to attract a huge number of viewers.

#YouTube #Media #NewMedia #Advertising

Websites used for information:
http://www.youtube.com/yt/creators/creator-benefits.html
https://support.google.com/youtube/answer/72851?hl=en

Grappling with Google: Is this the best deal we can get?

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Hey everyone, team KeySmash here. Thanks for your participation last class! You really helped us have an interesting and productive discussion.

 

As a follow-up, per Professor Russworm’s instructions, here’s a slightly refocused version of our second critical question. This was the original:

 

Do you think the “Human Knowledge Project” will be as successful as Vaidhyanathan claims? Will the public sphere be more responsible than Google, or will the two initiatives have two separate functions?

 

Our answers to this question tended to focus on the dubious viability of the Human Knowledge Project, and the likelihood that the status quo set by Google will be maintained. But as we try to imagine solutions to the problems of the information age, we want to move beyond this simple comparison, especially when Google and the Human Knowledge Project might be prone to a lot of the same failings. So…

 

What do we want/need from an alternative like the Human Knowledge Project that we don’t get from Google?

 

Let’s be as specific as we can!

 

See everyone next class,

 

-KeySmash

 

Update: Speaking of solutions, we found an article on Reddit about and opensource, crowd-sourced alternative to Google Maps. This is the sight: OpenStreetMap, and this is the article: The rise of OpenStreetMap: A quest to conquer Google’s mapping empire. For summary’s sake, here’s a quote pulled from the article, by the founder of the project, Steve Coast:

“Have others tried their hand at crowd-sourcing map data as well? Absolutely. Waze and Google – or, just Google now – provide similar mechanisms to improve their maps, based mostly on OSM’s innovations. With one big catch. It is very much their map. Not yours. (Just ask the developers who pay a lot of money to use it.) OpenStreetMap is different. All of the quality data contributed is openly available – just like Wikipedia. So, anyone can download, experiment and play with it freely. It’s not locked up beyond your reach.”

So, have you heard of the project or used the sight? Having learned about it, would you use it over Google Maps, and could it be a model for alternatives to other Google services?

Works Cited:

Sawyers, Paul. “The Rise of OpenStreetMap: A Quest to Conquer Google’s Mapping Empire.” TNW Network All Stories RSS. The Next Web, 28 Feb. 2014. Web. 03 Mar. 2014.

My Life as Defined By YouTube

My YouTube Playlist
Basically my entire existence summarized by 17 videos… I couldn’t limit myself to just 15.
My first memory of life on YouTube is of one of the most classic viral videos of all time, “Shoes” by Liam Kyle Sullivan. This video was uploaded 7 years ago and has accumulated a mind boggling 52,493,699 views (probably 100 of those coming from me alone.) Liam Sullivan actually went to my high school, King Philip, and even sports a KP Varsity Track jacket in the first scene of the video. But this alumni-themed reason alone is not why I was hooked on YouTube the second the catchy beats of the “Shoes” song entered my eardrums. It’s hilarious! It’s addictive! It’s only the beginning! After watching “Shoes” obsessively, I browsed the rest of the videos Liam had already uploaded at the time. This included the timelessly quotable “Muffins” video which I included in my playlist as well. From here, I traveled around the YouTube space via channels Liam subscribes to and that is where my journey into the world of YouTube comedy began (see also: “Ball Champions” by Kyle.)

Shoes
Muffins
Ball Champions

My exploration of YouTube via “Shoes” as a starting point emphasizes the unique community space that YouTube creates on the web. No other form of new media has been able to produce such a close-knit community of shared creativity, and that is why YouTube is so popular. If you find one video on the web that you enjoy, you can easily locate MILLIONS more of similar taste and theme via automated recommendations, similar channels, playlists, subscriptions, etc. — and thus, the YouTube community is born. One of the most special aspects of YouTube culture, in my opinion, is the way it digitizes ordinary aspects of life. In the pre-YouTube era (how horrific!), one could concoct a delicious cake recipe, serve it to friends, and provide a written transcription of the recipe to those who requested it. In contemporary times, that same recipe is now made accessible to billions of people instead of just close peers. Furthermore, not only is it available to billions, but it has been completely digitized. There could now be a step-by-step video SHOWING (instead of telling) you exactly how to follow the recipe to make that delicious cake. Without YouTube, this would not be possible. It’s crazy to think how simple life activities have been transformed into tangible information for people across the globe, connecting communities of people with shared interests that would never be able to engage or interact without this site. Amazing.


Clearly, I really recognize appreciate how YouTube has changed the web. I use it every single day, and my YouTube playlist basically summarizes my personality and life. I value humor as the top quality trait in a person, as displayed by my obsession for funny YouTube videos and channels. I love music of course, but I’m particularly fascinated by innovative covers and mashups such as DJ Earworm’s yearly mashup of Top 40 songs. I am an animal lover; I could watch videos of baby animals doing quirky things literally all day long — are you kidding me with Christian the Lion?! Most tearjerking video ever! Speaking of tearjerking videos, I’m a huge sucker for them. I love a good emotional cry via a cute viral video such as the military surprise compilation. And, I’m a novice cook just entering the culinary world. I basically have to resort to YouTube instructional videos every time I want to cook a meal. As you can see, YouTube has improved nearly every aspect of my life. It makes content of every kind from each corner of the globe accessible to me right at the click of my fingertips. I’d be lost without it. 

Christian the Lion
Military Surprise Compilation

Kinetic Typography Final

I wanted to experiment with text, animation, and music, so I came up with the idea of making a kinetic typography video. Since the length of the video would be the length of the music I used, the story is flash fiction. It can made into a longer story, but I  wanted to capture and animate this particular scene.

[youtube]http://www.youtube.com/watch?v=Mpz8-Ak4BH0[/youtube]

I used After Effects to do this animation. I was inspired to write this story after listening to this song with a friend.

The music is by Rick Clarke “Heading for Battle”

Free Music from: Music4YourVids.co.uk

 

A International Band

What stands out to me is the fact that these guys formed the band online. They are from 3 different countries England, Australia, and the United States. Ashley, the young lady unfortunately is no longer part of the band, but you can still see her singing with the guys.

[youtube]http://youtu.be/yXM3HuDLqn4[/youtube]

 

And this is a song they wrote together

[youtube]http://youtu.be/EBynD-qNW7Y[/youtube]